The Last Local SEO Guy You'll Ever Need
It pains me to say this, but these review-encouragement ideas aren’t mine: Other people told me (or reminded me) about them recently. We’ve walked step-by-step through what your strategy should be. We’ve looked at which review sites you should … [Continue reading] about 3 Nimble Moves for Local-Review Ninjas
Darren’s talk yesterday on How to Prioritize Your Local Search Work was the most practical I’ve seen. It was a peak among peaks at Distilled’s SearchLove conference. Local SEO is filled with hocus pocus. Even when people do work on important … [Continue reading] about Local Search Wisdom from SearchLove Boston 2014
There’s no reason you can’t have a slick and benefit-oriented cover photo on your Google+ Local page. You don’t need to be in a “cool” industry, or have a nice building, or be in a scenic location. The photo is one of the few parts of your page … [Continue reading] about 10 Classy Google+ Local Cover Photos – and How to Make Yours Better
Lots of companies want to be the place customers turn to when searching for local businesses. It’s a battle a between Google on one side, and every other search engine and major directory on the other side. Greg Sterling recently said it’s … [Continue reading] about A Map of the Local Search Turf War: 5 Big Boys vs. Goliath Google
What’s with the name? It’s a portmanteau of local and hocus pocus. Just my way of referring to semi-common local SEO practices that I think are superstition. We talked about “Local SEO Myths” in 2013. But there’s even more to say. In that … [Continue reading] about Locus Pocus