Note: In the X-Ray service (a local SEO audit) I can help with many COVID-19-related challenges, including how to roll out an online offering, how to get your online service more visible, how to adjust your current local SEO effort, and how to set yourself up for a strong return once things are more “normal” again. In recent months I’ve helped save a few businesses and have helped others get beyond where they were pre-COVID. As always, I’m glad to offer some pro bono for veterans.
The best, clearest local SEO audit there is. Get your local rankings unstuck and reach more customers with my custom audit and clear action plan.
Does this sound like your struggle to get in front of more local customers?
You have a Google My Business page and a website.
You or someone who works for you can make changes to your website.
You’re listed on the major local directories (like Yelp and YP), and may even have some reviews from happy customers.
You still get clobbered in the local results and don’t know what to do next.
If you’re tired of guessing and sick of wasting your time and budget, my Local Visibility X-Ray is just what the doctor ordered.
What’s an “X-Ray”?
You might call it a local SEO audit.
I do a complete analysis of your local search efforts. And I mean I do the analysis – not some cheapo “free scan” tool. You’re getting my trained eyes – as someone who knows what to look for.
First I crawl around in the guts of your Google page, your other business listings, your link profile, your website, analytics data, etc. What I find usually isn’t pretty.
Then comes the good part: After I hose off my rubber boots and scrub down, I send you a report that shows you exactly what you need to do in order to get more visible to local customers.
You get a step-by-step map that walks you to your seat at the Local Feast.
|Here’s what you get:
1. My painstaking custom analysis of your situation
2. The easy-to-follow “X-Ray” report, with my suggestions
(usually 20-35) broken up into specific, doable next steps. Includes all my website suggestions, specific link opportunities we’ve researched for you, and more.
3. A citation audit, which shows you exactly where your local listings need work. (We do the audit manually, rather than rely on tools.) This is separate from the main X-Ray document just because it’s easier to follow that way.
4. Custom-made review handouts.
5. A follow-up phone call with me (worth some money).
The local visibility strategy you need
– without the cost of implementation
I’ll lay out all the steps for you, but you’re not having me do them for you (which saves you money). You’re tasking me with the hard analysis, troubleshooting, and research.
The X-Ray is the ideal solution for you…
(1) If you’ve done work on your local visibility, but don’t feel it’s paid off, and need clear guidance.
(2) Or if you’re a hands-on, do-it-yourselfer type.
(3) Or if you’ve got a team that can implement steps you need done – if they have direction.
(4) Or if you just don’t think you need my ongoing help.
(5) Or if you just want to know exactly what to do before figuring out who should do it – rather than hire someone who may or may not be able to do what you need done.
(It’s also perfect if you’re an SEO and aren’t sure how to help your client.)
You’ll know what’s wrong and how to fix it – no guesswork and no wasted budget.
What I look at
Here are the specific areas I look at and help you strengthen:
- I inspect your Google My Business page. I sniff out any problem areas – like where Google may suspend your page. I also find areas of your page that you may need to rework.
- I audit your website. I first check to make sure your site isn’t breaking or bending any of Google’s written or unwritten rules. Then I note down all the on-site tune-ups needed to make your site local-search-friendly.
- When I audit your site, I’ll also determine what new pages of content you should add – not only to help your rankings, but also to help impress and convert more customers.
- I check your business listings one by one. That includes the major “data-providers” and dozens of “citation sources” (like Yelp, Angie’s List, etc.), to see where you need to be listed and how your current listings need to be fixed. I also research industry-specific and other “niche” sites that you should be on. All that research would take you probably 2-4 hours. I’ll save you the trouble.
- I research specific link opportunities – ways you can earn links from other sites with a little effort. Without at least a few good links, you probably won’t rank too well. I’ll also look at your site’s current link profile and let you know how to prevent or recover from an unnatural-links penalty from Google.
- I look at how you’re doing on customer reviews – where you have them, where you don’t, where to focus your efforts, and the best strategies for getting more reviews. (I’ll even throw in one of my review handouts.)
That’s what goes into my comprehensive analysis. The finished product is a detailed report that shows you step-by-step exactly how to get more visible in the local results.
It’s all business – usually 8-12 pages long, with plenty of screenshots and pictures that show exactly what I’m talking about. If past experience means anything, I’ll probably have 20-40 suggestions for you.
That’s not even counting the citation audit, which is in a separate spreadsheet that I’ll also send you. The to-dos are clearly labeled, and I even color-code them so you know which listings to work on first. You’ll be able to fix your listings quickly – which will help get your rankings moving that much faster.
By the way, I won’t waste your time or mine with fluff like ranking reports, a boring “introduction,” or some condescending explanation of why local search matters. I get right to the point on the very first page of my report: the specific next steps you’ll need to follow.
What business owners say about the X-Ray
|“Phil Rozek is on top of his game, and his Local Visibility X-Ray was well worth every penny I paid for it. It took me a little time to work through all of his suggestions and get them implemented, but none of the steps were particularly difficult or technical. His report was presented in a manner that was straightforward and easy enough for a layman to understand. I’m a real estate agent, certainly not an IT professional, and I was able to implement all of his suggestions with relative ease. I’m happy to say, that after getting most of his suggestions in place, my Google My Business profile is consistently ranking me in the top 2 positions for major key phrases. I can already directly attribute over $100,000 in recent commissions to the Google local placement that Phil showed me how to achieve.”
The David Hakimi Team at Berkshire Hathaway HomeServices, Erie and Northglenn, CO
|“The X-ray service provided by Phil had amazing results, and they happened very quickly. We couldn’t believe the growth we’ve experienced since applying the items listed out on Phil’s X-ray service. Phil was very thorough, and I really can’t say enough about this service. Save yourself thousands, and make yourself thousands more by buying this service right away. It really worked for us. A website audit from a true local SEO specialist, who’s been doing this since SEO became a thing. You won’t regret it.”
—John Grimes, Owner
John The Plumber,
|“Earlier this year Phil helped us with an X-Ray Report for one of our locations and helped us roll it into expanding our business from two locations to five. His step by step X-Ray report gave us detailed instructions on exactly what it is was we were supposed to do. And the screenshots it contained made knowing where to click and what to edit a breeze! Plus he was always there to answer e-mails and have follow-up calls. Our effort went fully live 3 months later and since then we’ve seen solid traffic to all the new pages and content we wrote as part of the plan, as well as increases in traffic from our target locations to the rest of our site. And while traffic is nice, we also got 6 new clients as a result of this effort without any additional advertising. Simply due to the changes we made at Phil’s direction. We’re so grateful we found Phil. There are a lot of “experts” out there, but Phil is the real deal. Work with him if you’re serious about SEO and improving your site’s performance.”
—Joe & Cheryl Dillon, Co-owners, Equitable Mediation, Bridgewater, NJ
|“We worked with Phil to help us up our game when it came to local search. What impressed me most was the real, actionable advice he gave. This is not just a templated local search audit. If you want a real in-depth critique on how our local pages are doing, talk with Phil. Oh and by the way, his newsletter is great too.”
—Sharon Hoyes, Co-Owner
Hoyes, Michalos & Associates Inc.
|“Phil is a top-notch guy to work with in every sense of the word. He is super knowledgeable and stays on the cutting edge of everything related to online marketing. Phil’s passion for his work…and MY SUCCESS…has been obvious from day one. I’m from the ‘Show Me State’ and I must say I was a bit skeptical at first. But Phil has done just what he promised – Shown me the RESULTS! After just 2 months of working with Phil, my online business jumped 220% and I’ve been setting records ever since.”
—Shannon Anderson, Owner,
Heartland Counseling Center,
Cape Girardeau, MO
(X-Ray client turned long-term client)
|“I hired Phil in early 2015 for his X-Ray service. We’re entering 2019 and I’m still ranked on the first page of Google for very competitive keywords that keeps my phone ringing on a daily basis. Without a doubt, if it wasn’t for his guidance, my business would not be where it is today. A big regret I have is waiting too long to hire him. I was a long-time reader of his blog and wanted to figure it all out on my own without paying for help. Had I just hired him from the very beginning, my business (and life) would be much different right now. There’s no guesswork with his X-Ray. He gives you a full-report of things you need to work. on. You simply take action on his suggestions. He’s very responsive and helpful when you ask questions. I’ve hired him for the X-Ray service and for a one-on-one call and each time I was blown away from the value he provided. Phil has definitely been one of the top people that have helped me in my business. I highly urge you stop waiting to hire him. Take action on what he says and you will see dramatic results in your business. Don’t worry about the guy that can ‘SEO your site for $100/month’. Phil is the real deal.”
—Oscar Gil, Owner, R3 Auto Detailing R3 Auto Detailing, Houston, TX
|“Phil’s help was invaluable in diagnosing some complex issues that were affecting a client of mine and their local listings on Google. Since implementing the x-ray that he provided us that had detailed suggestions specific to our website, business, and area we have begun to get regular traffic from highly competitive keywords like “car accident lawyer” in our area. As we use detailed tracking methods we can tell that a good number of these visits to our clients website are coming from our Google My Business listing. Phil was a big help to our local SEO efforts and a great resource for those times when you need an expert to provide advice even in your own field! Thanks Phil.”
—Josh Gill, Owner
West Palm Beach, FL
|“First of all, English is not my native language! Having said that, Phil is just AWESOME. He is very kind, friendly and very professional. It is very clear to me that he really knows about SEO. He arranges all the actions you have to take in a very clean and understandable way. Step by step. And last but not least, he is very responsive. I mean, he has replied emails even in Sunday! It has been really great to work with him (which is hard to say nowadays).”
—Carlos Campaña, Co-Owner,
Vox Technologies Vocal Studio,
|“Phil provided me with some great feedback, which I implemented. Business has picked up and I think that in the long haul it will even more. It was money very well spent!”
—Jane Saeman, Owner,
Aim High Tutors,
Orange County, CA
|“I hired Phil to do a ‘Local Visibility X-Ray’ for my law practice. There are many companies making many claims but Phil is the real deal and delivers results. You will be glad you hired him!”
—E. Lindsay Blanks, Esq.,
E. Lindsay Blanks, PA,
|“Our website went live in August 2013 and after a year we were doing well in the organic results for all of our main keywords but couldn’t crack the Places listings. Phil used his super x-ray powers to show us what we had to do and within just three weeks of implementing his suggestions we were in the A and B spots across the board! Traffic has nearly doubled and our books are steadily filling up. All with squeaky clean, nothing shady SEO. It can be done.”
—George Bestall, Owner
Cloak and Dagger Tattoo,
“My business as a firearms instructor is very local. Most of my revenue comes from teaching a handgun law course that is required for the Texas License to Carry. While there is a lot of interest in this, there are also a lot of instructors, probably 20-30 within 20 miles of me, including every shooting range. The conventional wisdom has been that clients won’t travel more than 10-12 miles for such instruction. Customer loyalty is a very minor factor, as most of these people I see only once.
Because I come from a computer science background, I was able to build my own website, but I knew there were features of both technical SEO and social media marketing that were beyond me, as well as traps laid by Google that could sink my rankings. I was looking for some help in optimizing my exposure without a long-term contract, when I found Phil.
I was hesitant at first to spend several hundred dollars, but after reading his free newsletter, and the articles on his website, I decided that if he could give away such valuable tips, the ones he sold must be even better. I was right.
His list of suggestions had remarkable results. There might not have been any single item that was a game changer, but the sum of the suggestions, and the directions they took me, allowed me to position my business so that, when current events led to a surge in interest in my offerings, I was in the right place. My website traffic now is double and triple what it was, and people are registering for my classes over a month in advance. Some people drive 40 miles to get to me.
“Do not hesitate to do business with Phil; it will absolutely pay for itself.”
—Dr. Sandy Keathley, Proprietor
“I had Phil do an X-ray for my business and was completely blown away by how thorough and detailed his reports were. He even helped with things that I did not expect. I have already increased my rankings greatly and it has only been a short period of time. I now have a very clear plan that I am following to improve my website and rankings. This was priceless. Having everything laid out this way has been so motivational! It used to be a chore to try and figure this stuff out and implement it now it is actually fun. Phil is just an incredible person, he actually cares about his clients and goes way above and beyond to help them out. I always know that when I get hung up on something I can send a quick email and he will help me out. If you are skeptical about his services, don’t be! He is the real deal.”
—Lenny Kammes, Kammes Colorworks, Inc.,
|“Phil is great at what he does! His audit of our site was super helpful and increased our traffic once implemented.”
—Imtiaz Khanji, Owner
New Look Laser Tattoo Removal,
One X-Ray Goes a Long Way
An X-Ray also helps you in ways you might not have expected:
- Some of my suggestions may also help your organic rankings in Google. That’s because many of my suggestions will be for your website and for link opportunities.
- My suggestions can boost the visibility of any other business locations you might have. In particular, my recommendations for your website, review strategy, and link-earning strategy can raise all the ships in your harbor.
- You gain know-how in getting businesses more visible in local search. That’s not the main reason you get an X-Ray, of course: You want me to tell you what’s busted and how to fix it. But you’ll still absorb knowledge that you can use to make any business more visible to more local customers.
“Help me, Doc”
You know something doesn’t feel right in there, but you don’t know what’s busted. That’s when you put on the lead vest and get an X-Ray.
If you need more local visibility and you have the human resources to do the work, but you don’t have a plan yet…well, then I’m guessing you just need to get your hands on a plan.
The fast way to accomplish this is to get the “what” and the “how” laid out in front of you. Of course, it will take work to fix everything that needs to be fixed, and to take advantage of the other opportunities I’ll find. But your local rankings will be on the mend.
An X-Ray is a one-time investment of $1400.
(If you’ve got multiple locations, please contact me first.)
After you order, I’ll email you to get some info I need to give you a thorough audit and clear action plan..
Start getting visible to more local customers now – just click the Paypal button:
P.S. An X-Ray gets you not only a custom-made, clear, step-by-step plan for better local visibility, but also my personal guidance in the form of a follow-up call. The next steps will be plenty clear in my report, but sometimes there’s nothing quite like an old-fashioned phone conversation.