The Last Local SEO Guy You'll Ever Need
There’s no reason you can’t have a slick and benefit-oriented cover photo on your Google+ Local page. You don’t need to be in a “cool” industry, or have a nice building, or be in a scenic location. The photo is one of the few parts of your page … [Continue reading] about 10 Classy Google+ Local Cover Photos – and How to Make Yours Better
Lots of companies want to be the place customers turn to when searching for local businesses. It’s a battle a between Google on one side, and every other search engine and major directory on the other side. Greg Sterling recently said it’s … [Continue reading] about A Map of the Local Search Turf War: 5 Big Boys vs. Goliath Google
What’s with the name? It’s a portmanteau of local and hocus pocus. Just my way of referring to semi-common local SEO practices that I think are superstition. We talked about “Local SEO Myths” in 2013. But there’s even more to say. In that … [Continue reading] about Locus Pocus
Step 1. Commit - or don’t. What do you want? What disaster are you trying to keep away from your reputation? You’ll need to be patient and have a little fire in your belly - no matter what you’re trying to accomplish or avoid. And you’ll … [Continue reading] about How to Execute the Perfect Local Reviews Strategy
Do you rank page-one in the organic results, but seem locked out of the Google Places (AKA Google+ Local) results? If this situation looks something like yours… ...then you might have what I call “detached” local rankings. In other … [Continue reading] about How to Troubleshoot: Good Organic Rankings, No Google Places Rankings