Feast your … [Continue reading] about How NOT to Structure Your URLs for Local Rankings
Blog
17 Sites That Allow Private or Anonymous Reviews of Local Businesses
Some of your customers, clients, or patients might only review you if they don’t have to reveal their names in the review. Why? They might be embarrassed about the problem that caused them to come to you. They might need privacy to give … [Continue reading] about 17 Sites That Allow Private or Anonymous Reviews of Local Businesses
What 8 Years of Pay-per-Click Has Taught Me about Local SEO
Most people don’t know I also help clients with pay-per-click advertising - mostly AdWords. I’ve been doing PPC for longer than I’ve been monkeying around in local search - since mid-2006. I’ve used it for some clients’ businesses, and for mine … [Continue reading] about What 8 Years of Pay-per-Click Has Taught Me about Local SEO
Google Testing Review-Sentiment Snippets in the Local Knowledge Graph
For the first time, I’ve just seen “review sentiment” from Google Plus reviews in the local knowledge graph for brand-name searches. In English: As you can see, those “sentiment” blobs are the conclusions that Google draws about a business by … [Continue reading] about Google Testing Review-Sentiment Snippets in the Local Knowledge Graph
IYP Advertising & Local SEO: How Badly Does It Suck?
Today a chiropractor in my home state forwarded me an email he got from a well-known yellow pages -style site. The ad rep sent him a proposal - the details of what they wanted to do to get his phone to ring: There are many options and I believe … [Continue reading] about IYP Advertising & Local SEO: How Badly Does It Suck?