The Last Local SEO Guy You'll Ever Need
Most people don’t know I also help clients with pay-per-click advertising - mostly AdWords. I’ve been doing PPC for longer than I’ve been monkeying around in local search - since mid-2006. I’ve used it for some clients’ businesses, and for mine … [Continue reading] about What 8 Years of Pay-per-Click Has Taught Me about Local SEO
For the first time, I’ve just seen “review sentiment” from Google Plus reviews in the local knowledge graph for brand-name searches. In English: As you can see, those “sentiment” blobs are the conclusions that Google draws about a business by … [Continue reading] about Google Testing Review-Sentiment Snippets in the Local Knowledge Graph
Today a chiropractor in my home state forwarded me an email he got from a well-known yellow pages -style site. The ad rep sent him a proposal - the details of what they wanted to do to get his phone to ring: There are many options and I believe … [Continue reading] about IYP Advertising & Local SEO: How Badly Does It Suck?
Just wanted to share my presentation from last night’s gathering of the Worcester Web Marketers group. Here you are, Gentle Reader: Local SEO Hotseat from Phil Rozek Thanks to Anthony Fors of Absolute Clean for volunteering for the … [Continue reading] about Local SEO Hotseat: My Talk at the Worcester Web Marketers Meet-up
You know when you type in a local search term (like “auto repair”) into Google and you see a business’s Facebook page or Yelp page or YouTube video or channel (or even its YellowPages listing)? Well, if your business has good rankings for one of … [Continue reading] about Your Field Guide to “Barnacle” Local SEO