The Last Local SEO Guy You'll Ever Need
I’ve never known much about Google’s Business Photos program. But it’s always sounded cool: If you have a bricks-and-mortar business location, you can pay a Google Trusted Photographer to come in and take photos that allow customers to take a … [Continue reading] about Are Google Business Photos a Trust Factor for Your Local Rankings?
I’m impressed by how far GetFiveStars.com has come in the last 6 months. It’s gone from a promising way to encourage reviews to a tool that’s been sharpened by the real-world needs of business owners (and review geeks like me). In case you … [Continue reading] about GetFiveStars Review-Encouragement Tool Goes from Good to Great
Google has handled “Plus” reviews very differently in 2013 from how it handled them in 2012. The powers-that-be at Google now seem to want customers to leave reviews, and for business owners to ask customers for reviews. Sounds … [Continue reading] about Google’s March to the Reviews Sea: What’s the Next Stop?
A few local SEOs I’ve consulted for have asked me whether they should specialize. In other words, should they offer their services only to business owners in a specific industry? Here's what I said to them: Know exactly why you want to … [Continue reading] about Should You Hire an Industry-Specialist Local SEO?
Note - 10/31/16: I've released the 3rd edition. You can get it here. If you're on my email list and didn't get the link to the 3rd edition, email me. About time, huh? For roughly the past 18 months I’ve wanted to write a 2nd edition of my free … [Continue reading] about 2nd Edition of Free 7-Step Guide to Local Search Visibility