The Last Local SEO Guy You'll Ever Need
Yelp has stopped referring to reviews as “filtered.” Go to the Yelp listing of any business that had some of its reviews gobbled up, and scroll down until you find the little gray link right below the “Write a Review” button and below any reviews … [Continue reading] about Yelp: "Filter" Is Now a Dirty Word
What’s really different about how you’ve represented your business online? Do you have 100+ blog posts that help make a potential customer’s life a little (or a lot) easier? (Update - January 2014: here are 100 practical ideas for blog … [Continue reading] about Why Does Your Business Deserve Success in Local Search?
When I got a custom URL for my personal Google+ page recently, my reaction was “Oh, cool.” If you’re a business owner who’s been offered a custom Google+ URL for your local listing, your reaction is or was probably similar: it’s not an earth-shaker, … [Continue reading] about Should You Accept a Custom URL for Your Google+ Local Page?
…is this: You can’t define what “local” is, in terms of where you rank. In other words, you can’t pick exactly which cities you’ll rank in. You might know that there are two types of “local search”: (1) the Google+ Local, AKA … [Continue reading] about The One Truth about Local SEO I Wish Everyone Understood
You only have so many customers. Many of them are probably happy to write you a review online (especially if it’s as easy as possible). So where should you encourage them to go to post reviews of your business? If you think the obvious answer is … [Continue reading] about Comparison of Local Review Sites: Where Should You Focus Now?