The Last Local SEO Guy You'll Ever Need
What should you put in the “Website” field of your Google Places page: the URL of your homepage, or of one of your location pages? You know it can affect your rankings. Which one do you pick? I suggest you use your homepage as your landing page, … [Continue reading] about Your Google Places Landing Page: Homepage or City-Specific?
The Ise Shrine is pretty cool. The Emperor of Japan had it built in the 7th Century. It’s made of untreated wood, yet it’s stood for over 1300 years. How? Because master carpenters rebuild the whole thing - board by board - every 20 … [Continue reading] about How to Structure Your Site for Local Search Visibility That Lasts
One of my oldest clients asked me that question the other day. He had dozens and dozens of Google+ Local reviews that he earned over the months. 3-4 of them got filtered after living happily on his page for several weeks. He then asked, “Should … [Continue reading] about “Some of My Google+ Reviews Just Got Filtered. What Should I Ask My Customers to Do?”
The first 4 months of 2014 brought some big posts that got plenty of attention in the “local” space (and for good reason). But then there were some great posts that didn’t get as much fanfare. Not that they were ignored; I just think they’re … [Continue reading] about Overlooked Local SEO Posts of Early 2014
In February, Google started allowing you to add a “single descriptor” to your Google Places page - that is, a word or short phrase that isn’t part of your business name. It’s a huge departure from Google’s old policy, which was that you must … [Continue reading] about How to Use Google Places Descriptors: Some Early Best-Practices