The Last Local SEO Guy You'll Ever Need
This one’s going to take a little ramp-up. Hang with me. What’s Schema? Schema.org is a type of markup for your site that Google, Bing, and Yahoo promote. The idea is it helps you tell search engines exactly what a specific piece of content on … [Continue reading] about How to Pick (or Improvise) the Right Schema.org Markup for Your Local Business
Visibility in the local rankings is a good thing. If I didn’t think so, I’d do something else for a living. And if you didn’t think so, you wouldn’t be reading this :) But even high rankings in Google Places and beyond can create side-effects … [Continue reading] about The Dark Side of Local SEO
This is one of the few posts I’ve done that’s probably more applicable if you’re a local SEO geek than if you’re a business owner. But I hope it’s useful in either case. As you probably know, having inconsistent NAP info floating around the Web … [Continue reading] about Local Citation Cleanup Hack: Check BBB
Even business owners who are good about encouraging reviews often make a mistake: they steer would-be reviewers toward the same site. Usually it’s Google+. Sometimes it’s another site. As in the gene pool and in one’s diet, variety is … [Continue reading] about 16 Reasons to Get Reviews on a Diversity of Sites
One of my clients - we’ll call him Greg - asked me a great question the other day: He wanted to know whether to gear his review-encouragement efforts toward smartphone users or toward desktop / laptop users. I knew the ins and outs of his … [Continue reading] about Local Reviews Strategy: Mobile vs. Desktop