That was not [BLEEP]-ing good enough, Private Phil! Hit the deck and give me another 100!
I felt the burn when writing 100 Practical Ideas for Small-Business Blog Posts a few months back. It took my pecs and triceps 3 months to shake off the soreness, but they cranked out another 100 for you.
My mission is the same as it was in the earlier post: to make it impossible for you to say, “I want to blog for my business, but I don’t know what to write about.”
It doesn’t need to be painful to write posts that (1) you enjoy, (2) showcase your expertise, and (3) customers find useful. You just need ideas.
Here are another 100 practical ideas for blog posts. Cherry-pick your favorites, and write ‘em.
101. What’s the biggest change you’ve made in your business? Why did you make it?
102. Where’s the Mecca of your industry?
103. What was a situation where you felt the profitable thing to do wasn’t the right thing to do?
104. What’s a part of your service that you insist on doing personally – even when most people in your position don’t?
105. How did your schooling / education influence what you do for a living?
106. Why is / isn’t your business a family business?
107. What’s the Golden Age of your industry? (Or do you think it’s yet to come?)
108. What are your “10 commandments”?
109. How much money does your company spend on books, training, or any types of ongoing learning?
110. Your year in photos.
111. Conduct a survey / poll (like with Google Consumer Surveys).
112. Commemorate an anniversary.
113. Describe a time you became complacent and got a wake-up call.
114. Describe an ethical dilemma.
115. Do people in your position love their work so much that they never retire – and do it until they die?
116. How was your business different before the Web?
117. Cannibalize a page on your site nobody seems to see or care about, spruce it up, and turn it into a post. Or vice versa.
118. What advice have you gotten from friends or family about running your business? Was it any good – did you do it? Why, or why not?
119. Discuss a mixed review you got from a customer, and what you got out of it.
120. If you didn’t do what you do for a living, what would you do instead?
121. What’s a piece of jargon in your industry that most people misuse or don’t understand? (In other words, a misnomer.)
122. Explain your “guarantee” policy (even if you don’t have one, that’s still a policy).
123. What’s your policy on estimates / quotes?
124. What’s an event that almost wiped out your business?
125. Have you served multiple generations of a family – a customer, then his son, then his son (for example)?
126. What questions do you ask possible hires in an interview?
127. Describe why you fired the last person you fired.
128. What do all your oldest, longest-term customers have in common?
129. How do you benefit from writing blog posts? What does it get you really thinking about?
130. What are your professional regrets?
131. What have your competitors taught you?
132. Why do you keep the business hours you keep?
133. Why do you have the number of locations you have? How likely is that to change, and why?
134. Describe the last situation where you were asked for a refund.
135. Has your industry ever been the subject of a TV show? How well did the show portray what you do?
136. How many people feel ashamed or embarrassed at needing what you offer – and why should they not feel that way?
137. What are some rules that tick off your employees, but you know are necessary for doing good work?
138. How cutthroat is your industry? Why?
139. What crimes are committed by some people in your industry?
140. Talk about the pros and cons of hiring or buying from the giant in your industry.
141. What’s the worst advice you’ve heard or read? Best?
142. Write the “Complete Guide to ___.”
143. Do you have a book in you?
144. What are some unspoken, unwritten rules in your industry?
145. What’s your opinion of the single most-famous person in your industry?
146. Describe in the first-person voice the situation your customer is in right before he / she calls you. Tell a little story. Show that you know your customers inside and out.
147. When did you have to take significant time off from work?
148. How has your reputation changed over the years?
149. What’s the lifespan of most businesses in your industry?
150. What do you think will be the next game-changer?
151. Do people who offer like yours tend to specialize – or do they usually offer many other services?
152. Let’s say your industry doesn’t get much press, but there was a celebrity who recently drew some attention to it. Talk about that.
153. What are the barriers to entry? What prevents many people from starting a business like yours?
154. Why are your profit margins as thin or fat as they are?
155. Open letter to ___. (Doesn’t need to be a real open letter.)
156. When have you needed the service you offer? Who did it for you?
157. What’s some technology that you started using (for your business) before others did?
158. What kind of spam plagues your industry? And how can you tell it’s spam?
159. What kind of pro bono work is done in your industry? Have you done any?
160. What’s the #1 cause of burnout?
161. What did you learn on the job today?
162. What’s the etymology of the word that describes your business? What does it mean in other languages? (Do other cultures even have it?)
163. What’s a question for which people just can’t find an answer by searching in Google – and can you answer it?
164. Post a question you’re researching. (Give a reason for your readers to try to answer it for you.)
165. What’s your overhead?
166. What kind of paperwork do you have to slog through for each job?
167. What’s a change you made based on what your “feet on the street” told you?
168. Why do you like your current role more than your “previous life,” in your old job?
169. Showcase or excerpt a (nice?) testimonial from a customer. Thank him or her, and then criticize yourself: describe how you could have done a better job.
170. Is there a public-sector version of your business? (And how badly does it suck?)
171. What’s the ideal size of a business like yours? What’s too small to be helpful, but too large to serve customers well?
172. What’s the bond between coworkers? Is it “work together, play together”? Does the bond mean that your team is a well-oiled machine that’s in a better position to help customers?
173. Rake some muck. What’s a company that gave you a raw deal? (Bonus points: what did you learn?)
174. Profile a city you serve. Talk all about the jobs you’ve done there, and what you like about doing jobs there.
175. Do you hold any patents?
176. Publish a sequel to one of your best posts.
177. Is your field of expertise an art or a science? How right-brain versus left-brain is it?
178. How old are most people in your position?
179. Recommend a competitor. Think of a way to do it genuinely. (I don’t recommend saying, “Want crappy service? Go with Jones & Sons.”) No need to be an altruist: Maybe there’s a service you don’t offer that your competitor does offer – and maybe you’re just sick of being asked about it.
180. What are all the products your customers tend to buy to remedy the problems you deal with? Which are good, and which are useless?
181. What’s an animal (or other organism) that destroys (or creates) your work?
182. How does the government make life hard for your business (and others like it)?
183. What’s a fable or piece of mythology (e.g. Greek) that your customers should keep in mind?
184. What do you keep on your desk?
185. What are 3 things you’d love to write more about – but know you’ll never get around to?
186. When were you the low man on the totem pole? (Bonus points: how you got from there to where you are now.)
187. What’s your fear?
188. What are the all the ways businesses in your industry market themselves?
189. Do you need your team? Or can you be a one-musician band?
190. What part of the job simply can’t be taught? Are there “naturals”?
191. Mirco-tip. (As in a few sentences.)
192. What questions do you have about your industry?
193. What do you need from your customers? To what extent do they need to help you help them?
194. Do a photo collage – like of some recent work you’ve done. Maybe describe what’s in the collage.
195. What if you had a chance to redo the worst job you’ve ever done?
196. What’s an untrue stigma associated with your industry?
197. Post a job opening – a position you’re looking to fill.
198. Do a Holiday-themed post.
199. Quick history lesson. (Make it relevant to your industry, and to your reader / customer.)
200. If you took a year-long hiatus from the day-to-day stuff in your business, what would you do?
Still feel like you don’t know what to write about?
What’s the best post you’ve done so far? Or a post you want to do?
Leave a comment!
Giovanni Greenard says
Your always a great source of info!
Thanks a lot, Gio.