The Last Local SEO Guy You'll Ever Need
Can your camel’s back take any more straw? Take care of your camel and it’ll take care of you. Give it plenty of food and water, be its buddy, and don’t overwork it. When your camel gets very old, don’t ask more of it. One camel can only … [Continue reading] about Keep Your Site, Lose at Local SEO: When Must You Rebuild?
“Phil, how do I get more reviews?” I’m asked that all the time. What I’m almost never asked is who should ask customers, clients, or patients for reviews. That’s a shame, because a good strategy + the wrong person = the wrong … [Continue reading] about Who Should Ask for Reviews: Business Owner or Employee?
You’re the business owner. You’ve paid for help. You’re the local SEO. You’ve been paid to help. Maybe you did help - just not quite enough. Both of you were expecting boom. But all you got was pop…pssffftt. Effective local SEO takes … [Continue reading] about 10 Benefits of a Disappointing Local SEO Effort
There are two intertwined myths about duplicate content: 1: That Google is on the warpath against it, penalizing sites left and right. 2: That duplicate content is a thing - one specific problem. Neither is true, because of one fact: there are … [Continue reading] about 12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble?
If you aren’t sure what a local SEO audit is and have no idea how to do one, you’ve come to the wrong place. (In that case, start with Casey Meraz’s monster post.) But I’m guessing your problem is that your local SEO audits don’t go boom. To … [Continue reading] about The 20 Principles of a Dynamite Local SEO Audit