The Last Local SEO Guy You'll Ever Need
What good are your reviews if nobody sees them? Whenever possible, you should show them off on your site by using a review “widget” or badge. Many review sites offer them for the taking. But review widgets and badges are more than flashy … [Continue reading] about Ultimate List of Review Widgets and Badges for Your Local Business Website
A good review means it’s Miller Time and a bad review is just a black eye - right? No. You’ve got a little more work to do. The better you understand your reviews, the better you understand your customers and your business. That’s how you’ll … [Continue reading] about Mining Your Online Reviews: 25 Nuggets You Can Use to Get More Local Customers
It’s bad form to offer customers hard incentives to write you reviews. That includes money, products, work, massages, Starbucks cards, Chuck-E-Cheese tokens, or anything else of tangible value. On Google Plus it’s also against the rules. For … [Continue reading] about You Can Incentivize Google Plus Reviews…Just Not in the Way You’d Think
Here’s a question that’s relevant to my post from last week on competitive-intel: Which of your local-search competitors is most worth learning from? One obvious answer would be, “Whoever’s #1, Sherlock.” A lot of times I’d agree that - all … [Continue reading] about Who Stretched Google’s Map?
People often ask me what kinds of competitive fact-finding I think can help their local SEO efforts. My answer usually is, “Not what you’d think.” The theory is solid enough: you want to know why your competitors outrank you in the local results, … [Continue reading] about When Can Digging for Competitive Intel Help Your Local SEO?