First, go check out Darren’s slides. After you pick up your jaw, come back here. The two presentations were an unofficial duo that kicked off the Local track at State of Search 2014.
Want to know how to get higher click-through from the Places results, and how to encourage other actions that Google may care about (like getting customers to look up driving directions)? Enjoy!
Huge thanks to Greg, Mike Stewart, and to everyone else who made State of Search great. You should go in 2015. You’ll love it – especially if you’re serious about local search.
Questions about my slides? Leave a comment!