The Last Local SEO Guy You'll Ever Need
As you may have read from Mike or Linda, Google just updated the “My Business” guidelines (again). Among several rule-updates that will Google will probably enforce haphazardly or temporarily, here are the two updates that have stuck in my … [Continue reading] about Latest Google Places Guideline Flip-Flop: Natural Extension of Pigeon Update?
You may be stumped as to why you’re not ranking well (or at all)...but don’t say it’s because you tried everything and just couldn’t figure it out. You probably didn’t try everything. I can think of 56 diagnostics you should try if you want to … [Continue reading] about Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some)
First, go check out Darren’s slides. After you pick up your jaw, come back here. The two presentations were an unofficial duo that kicked off the Local track at State of Search 2014. Want to know how to get higher click-through from the Places … [Continue reading] about User Behavior Affects Local Rankings. Now What?
Since 2010 Google has let business owners hire a “Google Trusted Photographer” to come to their store or office, take a bunch of photos, and splice them together into a virtual tour. That tour is called Google Business View. The walkthrough … [Continue reading] about 10 Reasons to Get a Google Business View Photo Shoot
I don’t think anyone’s talked about Google’s sitelinks search box in the context of how small-to-medium local businesses can use it. It will probably never be a big part of anyone’s local SEO efforts. But having a sitelinks search box might help … [Continue reading] about Using the Sitelinks Search Box for Your Local Business