That’s the name of the talk I gave at MN Search yesterday. I covered 25 quick wins for attracting more local customers when you don’t know what to do next. Some of my suggestions are for local rankings, some for PPC, some for review strategy, and … [Continue reading] about Hauling in More Local Customers…Even When Your Wheels Are Spinning
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Pasting or Embedding Google Reviews on Your Site: Will They Get Filtered?
For a few years now, people like me have told clients and others that it’s probably not a good idea to copy their Google reviews and paste them onto their site as testimonials. The concern is that Google might filter those hard-earned reviews, and … [Continue reading] about Pasting or Embedding Google Reviews on Your Site: Will They Get Filtered?
Lipstick on a Pig: Google Places “Report a Problem” Requests Now Rejected Even Faster
A couple days ago, Colan of Imprezzio Marketing reported that the next-to-useless “Report a problem” feature in Google Places had been revamped. I was excited. After all, Google made it easier to specify what problems a listing has, which in … [Continue reading] about Lipstick on a Pig: Google Places “Report a Problem” Requests Now Rejected Even Faster
Who Can Write You an Online Review – Besides Customers?
Tricky question. Let’s start with the obvious gold standard: your customers write openly about their experiences with you in online reviews, and you did such a good job for them that those reviews glow. Anyone who types in your name can easily … [Continue reading] about Who Can Write You an Online Review – Besides Customers?
Which Local Review Sites Are on Your Side?
Not all review sites play games with customers and business owners. In that way, Yelp and Google+ are outliers. Reviews there are important, of course. But if you run into difficulty getting reviews there, the last thing you should do is throw … [Continue reading] about Which Local Review Sites Are on Your Side?