The Last Local SEO Guy You'll Ever Need
I’ve seen Yelp from many angles: as a local SEO-er, as a local-reviews madman, as a consumer, as a two-year “Elite” reviewer, as a concerned citizen, and as a business owner. That means I’ve got a love like-hate relationship with Yelp … [Continue reading] about 20+ Depressing Observations about Yelp Reviews
To claim your seat at the Local Feast, your citations need to be more or less correct. But you can’t fix those listings if you can’t find them. Tools are unreliable. Even the excellent Moz Local should just be a first sweep in your search for … [Continue reading] about Best Search Operators for Digging up Duplicate Local Citations
So you want to create “city pages” to attract local customers in places where you don’t have an office. How can you make those pages attract customers rather than repulse them, rank well in the organic results, and not get stomped by Google’s … [Continue reading] about 25 Principles of Building Effective City Pages for Local SEO
That’s the name of the talk I gave at MN Search yesterday. I covered 25 quick wins for attracting more local customers when you don’t know what to do next. Some of my suggestions are for local rankings, some for PPC, some for review strategy, and … [Continue reading] about Hauling in More Local Customers…Even When Your Wheels Are Spinning
For a few years now, people like me have told clients and others that it’s probably not a good idea to copy their Google reviews and paste them onto their site as testimonials. The concern is that Google might filter those hard-earned reviews, and … [Continue reading] about Pasting or Embedding Google Reviews on Your Site: Will They Get Filtered?