The Last Local SEO Guy You'll Ever Need
Your review count and average ratings are just the tip of the iceberg. Your business might have 200 reviews and a 5-star average and your review strategy could still be a flop. That’s because lots of other factors - I can think of 51 - … [Continue reading] about How to Know If Your Local Reviews Strategy Works
The categories you pick for your non-Google local listings also matter. They influence your rankings within those sites, and seem to influence your Google Places rankings at least a little. I’ve already nagged you to pay attention to your … [Continue reading] about How to Change Your CitySearch Business Categories without Breaking a Sweat
I’ve seen Yelp from many angles: as a local SEO-er, as a local-reviews madman, as a consumer, as a two-year “Elite” reviewer, as a concerned citizen, and as a business owner. That means I’ve got a love like-hate relationship with Yelp … [Continue reading] about 20+ Depressing Observations about Yelp Reviews
To claim your seat at the Local Feast, your citations need to be more or less correct. But you can’t fix those listings if you can’t find them. Tools are unreliable. Even the excellent Moz Local should just be a first sweep in your search for … [Continue reading] about Best Search Operators for Digging up Duplicate Local Citations
So you want to create “city pages” to attract local customers in places where you don’t have an office. How can you make those pages attract customers rather than repulse them, rank well in the organic results, and not get stomped by Google’s … [Continue reading] about 25 Principles of Building Effective City Pages for Local SEO