Google Places has been gone for 6 months now, and “Google+Local” has been its replacement ever since. This has been the first phase – and probably the longest phase – in Google’s effort to move everyone’s business onto Google Plus. The transition … [Continue reading] about Low-Hanging Fruit on Google+Local Pages
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IYP Ranking Factors: Getting Visible in Local-Biz Directories
IYPs – short for “Internet Yellow Pages” – get a bum rap. Some of it is true: Yes, they’re directories, not search engines. Yes, some of them are mere flies on the windshield of Google. Yes, we often harbor murderous fantasies when one of … [Continue reading] about IYP Ranking Factors: Getting Visible in Local-Biz Directories
Matchmaking Advice for Local SEOs and Business Owners
Most business owners and the local SEOs they hire get along pretty well, in my experience. But when it doesn’t “work out,” usually the cause was avoidable. Not that one person is unethical. Not that one person is an Aries and the other is a … [Continue reading] about Matchmaking Advice for Local SEOs and Business Owners
FAQ about Local-Business Reviews (on Google+Local and Third-Party Sites)
I’ve been asked many great questions about customer reviews. And rightly so. Reviews are a major factor in your local rankings in Google+Local and elsewhere, and they’re one of the very biggest factors in getting customers to choose you over the … [Continue reading] about FAQ about Local-Business Reviews (on Google+Local and Third-Party Sites)
How Long Does Local-Search Visibility Take?
The question I get asked more frequently than any other is: “Roughly how long until my business ranks well in local search?” (“Ranks well” usually refers to being on page one and “local search” usually means the Google+Local results.) People … [Continue reading] about How Long Does Local-Search Visibility Take?