The Last Local SEO Guy You'll Ever Need
You probably want to reach more customers/clients/patients outside your immediate area. The question is: how? In general, what I recommend is to specialize as much as possible, work your tail off to earn relevant links over time, and maybe create … [Continue reading] about Local SEO for Multiple States: a Case-Study in How to Expand Your Reach
Let’s say you had a bad experience at a local business with half a dozen locations, and you feel the need to review the business. How many bad reviews do they deserve from you? a. One bad review on one site. You’re one customer. You had one poor … [Continue reading] about Want to Smear a Multi-Location Business on Yelp? Just Regurgitate Your Review
The name’s a shameless rip-off of Wil Reynolds’s excellent presentation on “The High Cost of Free Traffic.” One reason I’ve got no shame is that that describes the situation perfectly: Although technically your business’s visibility in Google Maps … [Continue reading] about The High Cost of Thinking Your Local Search Visibility Is Free
No, this isn’t one of those dreadful “274 Local SEO Tools” posts. Most of those lists suffer from bloat, or come from a seller with an ulterior motive, or are stuffed with affiliate links. Also, because of the constant changes in Google and in the … [Continue reading] about 30+ Internal Resources Every Serious Local SEO-er Should Have or Develop
For years Yelp has told business owners not to ask for reviews on Yelp. Not that you shouldn’t ask only for positive reviews or tell customers what to say. Not that you shouldn’t ply them with discounts or gift cards or other wampum. You’re not … [Continue reading] about Is There Anything You Can DO to Get Yelp Reviews These Days – without a Public Shaming?