Google appears to have moved the new-ish "description" field to the top of the right-hand sidebar (AKA the knowledge panel). For the few weeks since Google reintroduced Google My Business descriptions, the description had showed up near the … [Continue reading] about Google My Business Description Gets the Catbird Seat
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4 Ways to Read Google’s No-Cherry-Picking Policy on Google Reviews
Google recently added the following to their seldom-enforced list of preferences policies on Google Maps reviews: "Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” The basic meaning seems clear … [Continue reading] about 4 Ways to Read Google’s No-Cherry-Picking Policy on Google Reviews
Google My Business Now Lets You Specify a List of Services
This is the first I've seen of the "Services" area in Google My Business. (Update 4/6/18: A few people saw this first a few days ago (h/t Nyagoslav Zhekov), but the rollout seems to have been tiny until now.) The input is pretty structured, … [Continue reading] about Google My Business Now Lets You Specify a List of Services
How Should You Ask for Online Reviews? The Pros and Cons of Each Approach
There are no “solutions” - only trade-offs. Your task is to pick the trade-off - or the combination of them - that works best for you. That applies to most areas of local SEO and marketing (and life), and it applies to your effort to get more good … [Continue reading] about How Should You Ask for Online Reviews? The Pros and Cons of Each Approach
Dumbest Terms and Concepts in Local SEO
You’re more likely to get the results you want out of your local SEO effort if you don’t waste time on steps that won’t help, if the work doesn’t drive you crazy and make you stop because it’s not what you expected, and if you don’t hire a company to … [Continue reading] about Dumbest Terms and Concepts in Local SEO