The Last Local SEO Guy You'll Ever Need
Google My Business posts have been around since mid-2017. They seem to have caught on - more than many of Google’s “local business” features have - mostly because the payoff is clear: GMB posts stick out in your brand-name search results, and can … [Continue reading] about Want to Guess How Many Local Businesses Use Google My Business Posts?
Can Google? Yes. Will Google always index the content in Yelp reviews? Jury’s out. Google can access the content in Yelp reviews you embed on your site (via Yelp’s embed feature), despite the fact that those Yelp reviews are in … [Continue reading] about Can Google Index the Content of Embedded Yelp Reviews?
Fighting competitors' spam in Google Maps is an unpredictable, mushy part of local SEO, and it requires the patience of a monk. Competitors ethical and unethical come and go, their rankings bob up and down, and Google flip-flops on policies, … [Continue reading] about How Likely Is Google Maps to Approve That Anti-Spam Edit?
By “clunky” I mean a website of which you can say some or all of the following: Doesn’t look smooth. Not mobile-responsive. Built on an old or less-common CMS, or is hand-coded. Doesn’t have an SSL certificate. Has some cruft, like … [Continue reading] about Why Clunky Sites (Often) Punch Above Their Weight in the Local Search Results
You’re considering a change of one size or another to the name your business, in the name of better local rankings. The basic plan is to get a “keyword” and city or other place name into your name. To make that change you might feel the need to … [Continue reading] about Generic, Local-SEO-Friendly Business Names: the Pros and Cons of Using One