The Last Local SEO Guy You'll Ever Need
Google constantly tweaks the local search results, but every now and then makes a change that at least seems big. I’m here to tell you the official shuttering of Google+ is not consequential for local SEO, and that your strategy shouldn’t change one … [Continue reading] about Google+ Autopsy for People Who Do Local SEO: What to Know and What to Do
The jury’s out on how useful Google My Business posts are, but they have promise. I like ‘em so far. They’re quick and easy to create, and they show up in one of the very few areas of the brand-name search results that you can control. The … [Continue reading] about Google My Business Posts Shelf-Life Hack: How to Keep Your Posts from Expiring Soon
Local-business results were plenty visible before. We’ve long seen them in the Maps 3-pack, in the Maps tab, in the Maps app, and in the local organic search results. You or I might say, “The local results are visible enough” or, “OK, we know … [Continue reading] about Suggested Local Search Terms Ooze onto Google’s Default Homepage
Google My Business posts have been around since mid-2017. They seem to have caught on - more than many of Google’s “local business” features have - mostly because the payoff is clear: GMB posts stick out in your brand-name search results, and can … [Continue reading] about Want to Guess How Many Local Businesses Use Google My Business Posts?
Can Google? Yes. Will Google always index the content in Yelp reviews? Jury’s out. Google can access the content in Yelp reviews you embed on your site (via Yelp’s embed feature), despite the fact that those Yelp reviews are in … [Continue reading] about Can Google Index the Content of Embedded Yelp Reviews?