Using Google My Business long has been a murky matter for owners of service-area businesses. Most people have wondered what kinds of addresses are eligible, how many GMB pages they can have, whether to “hide” their addresses from showing publicly, … [Continue reading] about Google My Business Shakes up Service-Area Businesses: What Has Changed and What to Do
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The Lowdown on Local Falcon, a New and Different Local Search Rank-Tracking Tool
Tracking local rankings is a tricky matter if you’re a business owner or professional SEO, and even more so if you’re a maker of rank-tracking software. Yet a local-rankings tracker called Local Falcon came out recently and already has carved out a … [Continue reading] about The Lowdown on Local Falcon, a New and Different Local Search Rank-Tracking Tool
Google+ Autopsy for People Who Do Local SEO: What to Know and What to Do
Google constantly tweaks the local search results, but every now and then makes a change that at least seems big. I’m here to tell you the official shuttering of Google+ is not consequential for local SEO, and that your strategy shouldn’t change one … [Continue reading] about Google+ Autopsy for People Who Do Local SEO: What to Know and What to Do
Google My Business Posts Shelf-Life Hack: How to Keep Your Posts from Expiring Soon
The jury’s out on how useful Google My Business posts are, but they have promise. I like ‘em so far. They’re quick and easy to create, and they show up in one of the very few areas of the brand-name search results that you can control. The … [Continue reading] about Google My Business Posts Shelf-Life Hack: How to Keep Your Posts from Expiring Soon
Suggested Local Search Terms Ooze onto Google’s Default Homepage
Local-business results were plenty visible before. We’ve long seen them in the Maps 3-pack, in the Maps tab, in the Maps app, and in the local organic search results. You or I might say, “The local results are visible enough” or, “OK, we know … [Continue reading] about Suggested Local Search Terms Ooze onto Google’s Default Homepage