The Last Local SEO Guy You'll Ever Need
You know the good reasons and bad reasons to hire a local SEO person or company. The pros and cons of doing it yourself are clear, too. What you’re less sure of is: when has the do-it-yourself option piled up enough pros that it’s clearly the … [Continue reading] about When Should You Do Your Own Local SEO?
People who do local SEO are pretty resourceful at rubbing keywords all over pages they want to rank. They’re less creative with the types of pages they try to get to rank. Often those pages are limited to the homepage, a few “service” pages, and … [Continue reading] about 10 Types of Ninja Pages You Can Sneak up the Local Search Results
It’s trickier than you think. You can monitor competitors’ rankings and links until you’re cross-eyed. You can study them with SEMRush, Moz, Alexa , and other tools until hens grow teeth. The insights you get from those activities can have … [Continue reading] about How Can You Tell a Competitor Does Effective Local SEO?
Google adds, changes, and kills off features at a puke-inducing pace. With the possible exception of AdWords, nowhere is the pace of change faster than in Google My Business. For local SEOs and others who (try to) keep up with this stuff, one … [Continue reading] about Should You Bother Using That New Google My Business Feature?
Just because you set your sights on a region doesn’t mean you’ll rank well there. That’s always been true of the service area you pick for your Google My Business page, so why should you care about the service-area settings on local-search sites … [Continue reading] about Which Local Citation Sources Let You Specify a Service Area?