The Last Local SEO Guy You'll Ever Need
3 main problems with most keyword research methods, especially for local search: They tell you what searchers search for, but not what customers search for They rely too much on third-party tools They give you analysis paralysis Most … [Continue reading] about 10 Better Ways to Do Keyword Research for Local SEO
In what is at least a test, Google now asks Google Maps reviewers to select attributes they like about the business they’re reviewing. When I went to post a review yesterday, Google asked how I liked the “Quality,” “Value,” “Responsiveness,” and … [Continue reading] about Google Maps Reviews Now Include “What Do You Like About This Place?” Prompts
If you’ve never done so, log into Google Analytics, then go to “Acquisition,” “Search Console,” and “Landing pages.” There you’ll find a mashup of (1) Google Analytics data on landing pages and (2) Google Search Console data on how specific pages … [Continue reading] about The Local SEO Data Jackpot You Missed: Google Analytics – Search Console Integration
It’s hard enough to keep a lid on competitors’ Google Maps / Google My Business spam. That’s even harder if you don’t know what to expect, or or if you give up because you assume you’re doing it wrong. It's easy to get your spirits crushed. As … [Continue reading] about Hardest Truths of Google Maps Spam
There’s no shortage of info on the “ultimate” local SEO audit, and on all the checklist items big and small that people insist should be in your audit. But there are two intertwined problems: a. Good SEOs aren’t necessarily good at doing audits. … [Continue reading] about 10 Basic Parts of an Effective Local SEO Audit