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“Hermit crab SEO” is my name for the local SEO tactic of moving to a new place of business, creating a Google My Business page at the new address, and leaving up your old Google My Business page (which still uses the old address) until Google removes … [Continue reading] about Hermit Crab SEO: a Google Maps Ranking Tactic That Should Not Work
Believe it or not, Google’s pretty good about transferring Google Maps reviews from one GMB page to another. It’s hard to tell that from Google’s guidelines, which have a dash of Justice Stewart: "If you’ve made changes to your business, your … [Continue reading] about How to Move Google Reviews between Google My Business Pages Far Apart
3 main problems with most keyword research methods, especially for local search: They tell you what searchers search for, but not what customers search for They rely too much on third-party tools They give you analysis paralysis Most … [Continue reading] about 10 Better Ways to Do Keyword Research for Local SEO
In what is at least a test, Google now asks Google Maps reviewers to select attributes they like about the business they’re reviewing. When I went to post a review yesterday, Google asked how I liked the “Quality,” “Value,” “Responsiveness,” and … [Continue reading] about Google Maps Reviews Now Include “What Do You Like About This Place?” Prompts
If you’ve never done so, log into Google Analytics, then go to “Acquisition,” “Search Console,” and “Landing pages.” There you’ll find a mashup of (1) Google Analytics data on landing pages and (2) Google Search Console data on how specific pages … [Continue reading] about The Local SEO Data Jackpot You Missed: Google Analytics – Search Console Integration