Apple Maps Local Business Category List

Apple has finally given business owners (and SEOs) a self-serve way to add or edit listings on Apple Maps.  You can do it at MapsConnect.Apple.com.

For over two years there have only been workarounds that don’t always work.  So the recent news was good news.

But you’ll still have to make sure your listing has the right categories – whether you’re adding a new listing or claiming and fixing an existing one.  There’s not too much more Apple Maps SEO you can do, so you’d better nail your categories.

There are 671 Apple Maps categories to choose from.

You can pick up to 3.

Have no fear.  I’ve put together a list of all 671 Apple Maps categories.  Here it is, on Google Drive:

http://goo.gl/lsqfEU

As you can see, it’s broken up into 3 columns.  That’s because – as it is when you’re picking out your categories on Yelp and on other sites – you have to pick a category in the left column, then a subcategory in the next column, and then a sub-subcategory if applicable.

Flip through the categories list and see if you can find your perfect 3.

Any gripes about Apple’s category selections?  Do they have a category for you?

What’s been your experience with Apple Maps Connect so far?

Leave a comment!

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Ultimate List of Review Widgets and Badges for Your Local Business Website

What good are your reviews if nobody sees them?

Whenever possible, you should show them off on your site by using a review “widget” or badge.  Many review sites offer them for the taking.

But review widgets and badges are more than flashy “trust” symbols.  They can also:

  • Encourage any current / past customers who visit your site to leave reviews
  • Help with your barnacle SEO (because you’re linking to your listings)
  • Add a little extra color and je ne sais quoi to your site

For the record, here’s what I’m talking about:

For the third part of my recent unofficial trilogy on more-advanced review strategy (see this and this), I’ve rounded up every piece of review bling I could find.

How many widgets / badges you can put on your site depends mostly on your industry and on where you already have reviews.

See which ones you can add to your site.  Here are the links:

Angie’s List

Widget: http://www.angieslist.com/angie-badge/
Industry: Any

Avvo

Widget: http://www.avvo.com/partner_with_us/syndication
Industry: Legal

Cylex

Widget: http://bit.ly/1tYUsBR
Industry: Any

HomeStars

Widget: http://bit.ly/1ERKE4Y
Industry: Home-improvement

Martindale

Widget: http://bit.ly/1D6bPY2
Industry: Legal

Kudzu

Widget: http://www.kudzubizsuccess.com/?p=599
Industry: Any

SuperPages

Widget: http://www.superpages.com/ratings_badges/search_page.html
Industry: Any

TripAdvisor

Widget: http://www.tripadvisor.com/Widgets
Industry: Tourism and dining

Trulia

Widget: http://www.trulia.com/tools/ambassador/
Industry: Real estate

WeddingWire

Widget: http://www.weddingwire.com/shared/Widgets
Industry: Wedding-related

Wellness

Widget: http://www.wellness.com/docs/12761/wellness-provider-program
Industry: Health

Yelp

Widget: https://biz.yelp.com/bling/
Industry: Any

Zagat

Widget: http://www.zagat.com/business-owners/badge
Industry: Dining

Zillow

Widget: http://www.zillow.com/webtools/widgets/review-widget/
Industry: Real estate and home-improvement

 

A few notes:

You’ll notice I didn’t include paid review-encouragement systems – like CustomerLobby, DemandForce, or SmileReminder – although they do give you ways to showcase your reviews.

Didn’t see the site you wanted represented among the above widgets / badges?  You can always create your own badges, which you link out to places where you’ve got reviews.  That’s the only good way to show off your Google+ reviews, for instance.  (If you do this, I suggest you have the links open into new browser tabs, so that you’re not making people leave your site.)

Use CrazyEgg or a similar tool to see how many people click on your review badges – or even see them in the first place.  You may conclude that you should show off your reviews in the sidebar, or only on specific pages, or on this or that part of the page.  Tinker around until your plan comes together.

Am I missing any review widgets that you know of?

Do you use any widgets on your site?  If so, which one(s) do you like?

Leave a comment!

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Mining Your Online Reviews: 25 Nuggets You Can Use to Get More Local Customers

A good review means it’s Miller Time and a bad review is just a black eye – right? No.  You’ve got a little more work to do.  The better you understand your reviews, the better you understand your customers and your business.  That’s how you’ll attract more of the types of customers you want. Sounds […]

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You Can Incentivize Google Plus Reviews…Just Not in the Way You’d Think

It’s bad form to offer customers hard incentives to write you reviews.  That includes money, products, work, massages, Starbucks cards, Chuck-E-Cheese tokens, or anything else of tangible value. On Google Plus it’s also against the rules.  For once, Google’s review policies are relatively clear: Conflict of interest: Reviews are most valuable when they are honest […]

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Who Stretched Google’s Map?

Here’s a question that’s relevant to my post from last week on competitive-intel: Which of your local-search competitors is most worth learning from? One obvious answer would be, “Whoever’s #1, Sherlock.” A lot of times I’d agree that – all other things being equal – you should probably pay more attention to the King of […]

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When Can Digging for Competitive Intel Help Your Local SEO?

People often ask me what kinds of competitive fact-finding I think can help their local SEO efforts.  My answer usually is, “Not what you’d think.” The theory is solid enough: you want to know why your competitors outrank you in the local results, so you try to find out everything you can about them.  Knowledge […]

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What’s Missing from the Google Places Quality Guidelines?

The rules governing Google Places (or “Google My Business”) have never quite done their job.  They’re thick, short on examples, and wide open to (mis)interpretation. The Google Places Quality Guidelines doc doesn’t even contain all the rules you need to follow.  Between the scattered letters of the law, gray areas abound. It’s harder than it […]

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Hijacking Google’s Local Knowledge Graph

I was just going about my business, monkeying around in the local results.  Then something caught my eye: Given that Google just started testing green review stars, I could only draw 2 conclusions: 1.  Google must think it’s St. Patrick’s Day, OR 2.  I just stumbled across a crafty business owner. Looks like it’s the latter.  Here’s what […]

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How to Cultivate Hearty Local SEO Genes for Your Business

If you’re opening a new business or considering some changes, can you make your business itself local-search-friendly? Can you bless yourself with an inherent advantage in the local rankings – like super local SEO genes? Yes ma’am. It’s like with athletes.  Of course, hard work separates them from each other and from couch potatoes.  But […]

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My #1 Local Citations Tip: Do Another Round

http://www.flickriver.com/photos/chrisgold/6282077864/

A recent conversation with my LocalSpark amigos Darren and Nyagoslav got me to thinking: Yes, there are dozens of things to remember do when working on your citations.  I offered 43 bits of advice in my giant post on citations from a year ago. But you don’t want all the details – major and minor […]

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