Hauling in More Local Customers…Even When Your Wheels Are Spinning

That’s the name of the talk I gave at MN Search yesterday.  I covered 25 quick wins for attracting more local customers when you don’t know what to do next.  Some of my suggestions are for local rankings, some for PPC, some for review strategy, and more.

Here’s my slide deck:

Thanks to Scott Dodge, Susan Staupe, Aaron Weiche, and everyone at MN Search for an incredible event.  And thanks to Spyder Trap for hosting it.

Especially if you’re in the area, GO to their next event.  You’ll learn plenty, and get to know some great people.

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Pasting or Embedding Google Reviews on Your Site: Will They Get Filtered?

For a few years now, people like me have told clients and others that it’s probably not a good idea to copy their Google reviews and paste them onto their site as testimonials.

The concern is that Google might filter those hard-earned reviews, and they’d longer no appear on the Places page, where they belong.

It’s a valid concern, too.  Google’s review guidelines tell reviewers not to “post the same content multiple times.”  Sure, that’s ambiguous, but given how Yelpishly draconian Google’s filter was in 2012 and given that Google still filters some reviews, it’s reasonable to interpret that as, “Your Google review had better not show up anywhere else.”

It’s hard to read Google’s mushy “rules” sometimes.  So let’s ask a different question: do Google Plus reviews get filtered if you paste them onto your site, or embed them as Google+ posts?

It appears they don’t get filtered.

I’ve rounded up a few examples:

Example 1: Simmonds Dental Center

plus.google.com/+Simmondsdentalcenter/about

(Reviews embedded as Google+ posts)

 

Example 2: Navarre Auto Repair

plus.google.com/+Navarreautorepair/about

(Reviews copied and pasted)

You get the idea, so now I’m just going to give you the links to some examples and let you dig around if you’d like.

 

Example 3: Peninsula Air Conditioning

plus.google.com/+PenAirAu/about

(Reviews embedded as Google+ posts)

 

Example 4: Andrew Turchin, DMD

plus.google.com/117483215318765329117/about

(Reviews copied and pasted)

 

Example 5: Honest Family Dental

plus.google.com/+HonestFamilyDentalAmeetTrivediDDSAustin/about

(Reviews embedded as Google+ posts)

 

Now, Gentle Reader, you may be wondering: “What about confirmation bias?”  Did I just find the businesses that cross-posted reviews successfully – and not the ones who sent their reviews into the meat grinder?

I found the above examples “in the wild.”  I simply found businesses that put their Google reviews on their sites, and then I checked to see whether those reviews were still on their Places pages.  (By the way…what’s with all the dentists?)

Until I see evidence that suggests otherwise, I’m satisfied that you’re not leading Pickett’s Charge if you put your reviews on your site.

Should you embed your reviews on your site?

I don’t see why not, as long as you don’t expose your hindquarters to the sharp fangs of IP lawyers.  As Mike Blumenthal has pointed out, Google suggests you ask your customers for permission to showcase their words on your site.

One other question to ponder: could Google eventually take down your reviews?  Maybe.  Google often flip-flops on review policy.  But you’ve got to consider the lifetime value of a review.  If hundreds, thousands, or tens of thousands of people see a review on your site or your Places page on their way to your site, but one day it gets filtered, didn’t that review pull its weight?

If you’re uncomfortable with embedding or pasting reviews, you could always use the tried-and-true technique of taking screenshots of the reviews and putting those images on your site – because Google can’t “read” images (yet?).  You could even use Linda’s cool animated-GIF-slideshow technique.  (Of course, for CYA reasons you still might want to ask customers for permission first.)

Where do you come out on this?

Any first-hand experience that contradicts what I’ve found?

Have you put your Google reviews on your site – and if so, what happened?

Leave a comment!

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Lipstick on a Pig: Google Places “Report a Problem” Requests Now Rejected Even Faster

A couple days ago, Colan of Imprezzio Marketing reported that the next-to-useless “Report a problem” feature in Google Places had been revamped.  I was excited. After all, Google made it easier to specify what problems a listing has, which in theory makes it easier for Google to clean up the local results. My excitement was […]

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Who Can Write You an Online Review – Besides Customers?

https://www.flickr.com/photos/josemanuelerre/14723419461

Tricky question. Let’s start with the obvious gold standard: your customers write openly about their experiences with you in online reviews, and you did such a good job for them that those reviews glow.  Anyone who types in your name can easily see your tip-top reviews on Google+ and Yelp and Facebook and on other […]

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20 Local SEO Techniques You Overlooked (Almost)

https://www.flickr.com/photos/calliope/7890771190

We local-SEO geeks talk about the same old basic principles a little too much: clean up your citations, don’t get penalized by Google, be mobile-friendly, earn “local” links, create “unique” content, deserve reviews, ask for reviews, etc. It’s all good advice.  I’ve devoted many of my blog posts in the last 4 years to unpacking […]

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How to Use Wildcard Searches for Local Keyword-Research: Lightning Round with Mary Bowling

https://www.flickr.com/photos/tekkebln/6985618535

Two little characters – the asterisk ( * ) and the underscore ( _ ) can help your keyword-research. Simply add them to various search terms you type into Google when researching keywords, and autocomplete might spit out phrases you wouldn’t have seen or thought of otherwise. (More on this in a second.) Mary Bowling […]

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Google Helpouts Didn’t Have Time to Bleed

Google Helpouts and Jesse Ventura’s character in Predator have much in common: They both showed early promise, but got killed off way too soon. Well, on second thought, I guess that’s all they have in common.  Unlike the just-retired Google Helpouts, Jesse actually put up a fight. As you may know, Helpouts was a way […]

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The Best [BLEEP]in’ Local Link Questionnaire

You need at least a few good links to rank well in Google Places and beyond.  Especially post-Pigeon update, and especially if you’re in a competitive local market. But that’s easier said than done.  Where are the opportunities for a business like yours to scrounge up some good links?  Who knows enough about you and […]

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BBB Accreditation: Boring But Bumps Your Local SEO

I may be unpopular for saying this…. But here goes: You should consider getting accredited by the Better Business Bureau.  It can help your local visibility (if you’re in the US or Canada). Mind you, I am no fanboy.  There are a few valid reasons to skip the BBB: Money (although it’s only a few […]

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