Over the years, we’ve seen Google add so much stuff to the search results that we’ve concluded Google doesn’t even want searchers to click through to your website, because (Google assumes) everything people want to know is right there in the search … [Continue reading] about Is COVID-19 the End of “Google As Your New Homepage”?
At some point, daily life will go from FUBAR back to good old TARFU. When that happens, do you want to continue with the businesses you love and rely on, or will you find them on Boot Hill between Sears and Toys “R” Us? Your review might make the … [Continue reading] about Want to Help a Local Business in Tough Times? Write That Review Already
If you or someone you know is a business owner whose business has been shut down or severely hobbled by Coronavirus regulation or the like, I’m glad to offer a bit of local SEO/search/visibility advice free of charge or obligation. All you’d need to … [Continue reading] about Pro Bono Local SEO Help for Businesses Locked Down by Coronavirus
If you’ve got a Google My Business page that specifies your service area but not your address, Google won’t show your category in the sidebar (the “knowledge panel”). You’ll still see it in Google Maps and in the 3-pack. You’ll also see … [Continue reading] about Google My Business Category Not Showing for Service-Area Businesses with Hidden Addresses
An “Areas Served” or “Service Areas” or “Cities” or “Locations” page doesn’t get much consideration in the local SEO world, and that’s a shame. If you do it right, that kind of page can rank for some juicy terms, help other pages to rank, make your … [Continue reading] about How to Make a “Service Areas” Page That Hunts