The Last Local SEO Guy You'll Ever Need
To paraphrase Dirty Harry: do you feel lucky? You don’t need much luck if you’re good at weighing risks and rewards. Local SEO is nothing more than a bunch of trade-offs. Cobble together a few tactics, a simple method or two to gauge their … [Continue reading] about Risks and Rewards in the Common Get-Ahead Local SEO Tactics
It’s fun to slap together a new “service” page and see fast results, because most of the time it doesn’t work out that way. More often, you’ll need to put in a little more gruntwork before that new page can help produce organic rankings, Google Maps … [Continue reading] about Added a Service Page to Your Site? Now Do These 30 Things for It to Help Your Local SEO and Grab Customers
This check-up will take about 2 minutes if you’re already using UTM tracking links on the landing page URLs of your Google Business Profile page or pages (which I hope you are, because they're mighty useful). If you’re not using a tracking URL, you … [Continue reading] about Does Your Google Business Profile Page Get WAY More Clicks on Mobile? How and Why to Check
Luck is engineered. Whether you have mostly bad luck or mostly good luck depends on your foresight. That applies to online reviews, which a business needs to succeed, especially if it’s “local.” Your foresight influences everything, including how … [Continue reading] about 20 Points to Know about Each Customer Before You Ask for a Review
It’s tempting to tweak various settings on your Google Business Profile page, or to add "content" to it in any way you can, or to try out and maybe max out new features on it. Your hope is that that will help your visibility in the Google Maps … [Continue reading] about Tinkering with Your Google Business Profile Page Is Dumb: 10 Reasons