The Last Local SEO Guy You'll Ever Need
“Beware of an old man in a profession where men usually die young.” There’s a similar truth in local SEO: the businesses to keep an eye on are those that stay near the top of the local search results over time. Like all businesses, they have their … [Continue reading] about Longevity in Local Search: How You Can Keep Rankings High Year After Year
The 2026 Local Search Ranking Factors survey is as full of insights as ever. It was published yesterday, over at Whitespark. (As always, a big thanks to Darren for organizing it and herding the cats.) If you do nothing else today to improve your … [Continue reading] about 10 Great Comments from the 2026 Local Search Ranking Factors Survey
Scrawny pages get a bad rap. Certain types of low-content pages, when employed wisely, can fill gaps in your business’s SEO armor. They can rank not only in the organic results, but also in the Google Maps 3-pack results, and sometimes even in the … [Continue reading] about When Can Skinny Pages Help Your Local SEO?
Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis. Where and how do you even check your visibility? How should you size up competitors? What are realistic next steps, … [Continue reading] about Simple Template for Self-Auditing Your AI Local Search Visibility
We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.). Everything’s subject to change in about 5 minutes. For all I know, maybe my advice here will have the shelf life of gas station sushi. But one thing … [Continue reading] about Easy Win for AI Local SEO: a Strong “Why Choose Us” Page on Your Site