Are you starting your local SEO work at Customer #0, with few or no connections, few or no resources, and not much certainty as to where to begin? Working on local SEO for this new business may feel like you just moved to a foreign land with only … [Continue reading] about Starting Local SEO with Nothing: 30 Ways to Start Cold and Succeed
I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in recent months that verification … [Continue reading] about Fudging Video Verification of a Google Business Profile
In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do. The 3-pack changes when you go from one end of town to another, and they change … [Continue reading] about Why Are Google Maps Results More Volatile Than Organic Search Results?
SEOs collect expenses the way beards collect food. But, unlike one’s scouring pad, few SEO people undergo routine cleansing. That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses? One or both … [Continue reading] about Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients
After 14 years of nary an incident, and despite pretty solid security SOPs, this site was hacked earlier this month and shot up with malware. It was fine last time you read one of my blog posts, and it’s fine now. Most likely the problem was a bad … [Continue reading] about How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO