It’s hard enough to pilot your business into Google’s local search results and pick up the right customers. That’s even harder if your instruments point you in the wrong direction, or you look at them wrong, or you look at the wrong … [Continue reading] about Goofiest Local SEO Metrics and Better Numbers for You to Watch
You’re probably frustrated by the puny patch of land in which you rank for anything. How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few … [Continue reading] about 10 Bootstrap Ways to Grab More of Your Service Area in Local Search
Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad - even if you didn’t personally add that content to your site. That’s the short answer. “Banned” terms that show … [Continue reading] about When Can Google Maps / GMB Content Cause Google Ads Disapprovals?
Many businesses use Google’s Local Services Ads (AKA “Google Guaranteed”) program to show up at the very top of the local results - above all the other ads, and above the local map (AKA the 3-pack). Local Services Ads (LSAs) are still not an … [Continue reading] about Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do
Now you’re looking at your lease through the local SEO lens. A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move your HQ. The … [Continue reading] about Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind