Progress in Google Places rankings is non-linear. If you’re #6 for a given search term, the next ranking you achieve might be #2 or #19, but it probably won’t be #5 and then #4. Your business is unlikely to inch up or down in the local rankings. … [Continue reading] about Milestones in a Google Places Campaign That’s Working
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21 Ways to Get Customer Reviews: the Ultimate List
I don’t usually do this, but let’s get theoretical for just a second: Every satisfied customer of yours should bring you more customers. The ideal is for word-of-mouth to do all the work—for your happy customers to refer their friends to you, who … [Continue reading] about 21 Ways to Get Customer Reviews: the Ultimate List
The Face of Google Places
Google Places isn’t a person. Why would it have a “face”? First of all, who’s in the picture? It's not a yearbook photo of any of the moderators at the Google Places Help Forum. It’s not a goofy doppelganger of Carter Maslan, the former … [Continue reading] about The Face of Google Places
Best Local Search Tools – 2012
It’s possible to get a business visible in Google Places and other local search engines without using any tools…but why would you want to? Sure, you can drive a nail with a brick (or that poundcake your in-laws sent for Christmas), but it’s much … [Continue reading] about Best Local Search Tools – 2012