The Last Local SEO Guy You'll Ever Need
You want better local rankings. But rankings won’t pay your bills, so you also want to do a better job of converting traffic. One is useless without the other, so you need to do both from the start. A few months ago I weighed in on a Google+ … [Continue reading] about How Do Local SEO and Conversion Rate Optimization Overlap?
Most local SEOs don’t help clients on reviews, much or at all. They can’t outsource it, it doesn’t look like a lot of billable hours on paper, it takes tough love, and they’re not even sure what they’re supposed to do. That’s a shame. Few things … [Continue reading] about 10 Ways Local SEOs Can Start Helping Their Clients Get Reviews
When you search for a specific local business, you may no longer see the knowledge graph appear in the right-hand sidebar. Google appears to be testing its position on the SERPs. The knowledge panel has moved to the left and fully above the fold. … [Continue reading] about Google Makes Local Knowledge Graph King – for a Day?
You might be doing well on reviews, but can you see your business when you search for the review site? More so than I’ve ever seen before, Google’s showing specific local businesses in the sitelinks when I just type in “Yelp," for … [Continue reading] about Review-Site Sitelinks Just Got More Local?
My first blog post was 5 years ago today. 276 posts ago. Time sure flies. I’d already been in “local” for a couple years by that point. But my posts are the heart and lungs of this thing, so I consider 6/1/11 to be the real DOB of Local … [Continue reading] about 5 Years of Local Search Blogging