If your business has more than about 10 Yelp reviews, Yelp now will try to summarize them in 2-3 sentence-long blurbs at the top of your page.
This appears to be new. At least for Yelp. Google’s been showing the same kinds of summaries for over 2 1/2 years.
Unlike with Google’s review-sentiment summaries, Yelp lets you see at least some of how the sausage is made. If a specific keyword appears often enough in the (unfiltered) reviews, it will probably end up in a sentiment snippet.
Click on one of the blue hyperlinked keywords and you’ll see where in the reviews Yelp grabbed that word. Similarly if you click on one of the gray “# reviews” links; Yelp will show you which specific reviews it bred together to beget the review-sentiment lovechild.
Keywords in reviews have always seemed (in my experience) to help your local SEO in indirect ways. They affect your reputation – or at least the “first impression” – in obvious ways. Add another way.
I’m guessing Yelp rolled out these summaries as a way to make large bodies of reviews easier to digest for users of the mobile app. In theory it may also be of minor use when you’re looking at a business with hundreds of reviews, though in a case like that I doubt Yelp’s summaries will satisfy most people.
I’m sure there’s also a monetization scheme stuck to the bottom of the other shoe.
When did you start noticing Yelp’s review summaries?
Why do you think they’re doing it?
Good thing or bad thing
Leave a comment!
Jennabea Sturman says
We noticed these started popping up after we got a few reviews. I don’t know much about SEO but I’d think this would be really helpful for people coming to our page (since we offer a specialty service that not a lot of people know about). For what’s it’s worth, I think it’s a good idea especially regarding first impressions as you mentioned. This feature basically just lets your customers tell your page’s story right?
Correct – or enough slimy competitors!