The Last Local SEO Guy You'll Ever Need
A good local SEO effort gets you some rankings and customers in your city. A great effort might get you results from some adjoining cities, too. But few local SEO campaigns result in new business from across an entire state. Even rarer is for … [Continue reading] about Local SEO for State-Level Search Terms
If your business has more than about 10 Yelp reviews, Yelp now will try to summarize them in 2-3 sentence-long blurbs at the top of your page. This appears to be new. At least for Yelp. Google's been showing the same kinds of summaries for … [Continue reading] about Yelp Now Showing Review Summaries on Business Pages
Last week I spoke at the Brandify Summit in LA. Great event and great audience - full of people who run the local SEO for big companies (e.g. Wal-Mart, Disney, Walgreen's). I talked about how most big companies are awful at encouraging reviews, … [Continue reading] about Review Strategy for Enterprise Local SEO: How Big Brands Can Survive the Reviews Revolution
Google is still in the early stages of injecting ads into the Google Maps 3-pack. Google never met an ad it didn’t like, so the only question is when (not if) the map pack will become Times Square. The thought of a pay-to-play local map scares … [Continue reading] about Local SEO without the Local Map: What Is It?
Google's hustled on this one. Less than a week ago, reviews from "critics" started appearing in the local search results on mobile devices. Now they're showing up in desktop search results, too. Right now, "Critic" reviews only show up … [Continue reading] about Google Shoehorns Critic Reviews into Desktop Local Search Results