The Last Local SEO Guy You'll Ever Need
The nature of your work on a local SEO campaign should change over time, or you’re doing it wrong. How you’ll make progress in week 3 differs from how you’ll make progress in year 3. You’ll do fine if you know which steps can only help you once, … [Continue reading] about One-Time Work vs. Ongoing Work in Local SEO
Love it or hate it, the Better Business Bureau has long been an SEO powerhouse. Though not splattered all over the local search results the way Yelp has been, the BBB often ranks well - both for broad search terms and when you search for a specific … [Continue reading] about BBB Dips a Toe in Answer-Box SEO, Highlighting Accredited Businesses
“My customers don’t care about Yelp. Nobody around here cares about Yelp. Why should I even try to get reviews there?” That’s a valid concern of business owners in most of the US - and in most of the world. Yelp, the Billion Dollar Bully, makes … [Continue reading] about If Nobody in Your Area Cares about Yelp, Should You Still Bother Getting Reviews There?
I often tell clients that they’ll only benefit from a pile of good, relevant links - not necessarily from any single backlink. Growing your rankings, traffic, and business isn’t quite as simple as getting that one unicorn link. Some business … [Continue reading] about Think One .edu Link Will Move the SEO Needle?
Local SEOs excel at nitpicking, trading in superstitions, and billing for busywork. Nowhere is that more true than when it’s time to clean up local citations. You’ve got dozens (or hundreds) of local listings online, and not all of them have the … [Continue reading] about Do You Really Need to Clean up That Local Citation?