The Last Local SEO Guy You'll Ever Need
It’s been 3 years since I released the 2nd edition of my free guide to local SEO. Much has changed in Google and in the rest of the local-search “ecosystem” since then. Edition 2 still can help you, but it’s developed a casu marzu -like … [Continue reading] about 3rd Edition of Free Guide to Effective Local SEO
Google a business by name and you'll see something new in the knowledge panel on the right: your distance to the business, from the number of miles, down to the number of feet if you're real close. I didn't see this even earlier today. The … [Continue reading] about Distance to Business Now Showing in Google’s Local Knowledge Panel
Moz Local is a great tool. I use it for a number of my clients, and often suggest it to others. Having correct listings on the “local” sites that matter is a crucial one-time step if you want to improve your local rankings. No tool is a silver … [Continue reading] about Cancelled Moz Local: How Many Listings Still Stand?
Like it or not, your business hinges on your reputation (or soon will). Your online reviews are an ever-growing part of your reputation - and sometimes they’re one and the same. But getting happy customers / clients / patients to speak up is … [Continue reading] about How Much Do You Know about Local Reviews? Take This Quiz
Most “city pages” stink more than a pig farmer’s overalls. Even if they rank well, they usually don’t compel anyone to call. The content is stuffed with the name of the city, but it’s boilerplate otherwise. To would-be customers it’s just lip … [Continue reading] about Template for Creating Knockout City-Page Content for Local SEO