The Last Local SEO Guy You'll Ever Need
Like it or not, your business hinges on your reputation (or soon will). Your online reviews are an ever-growing part of your reputation - and sometimes they’re one and the same. But getting happy customers / clients / patients to speak up is … [Continue reading] about How Much Do You Know about Local Reviews? Take This Quiz
Most “city pages” stink more than a pig farmer’s overalls. Even if they rank well, they usually don’t compel anyone to call. The content is stuffed with the name of the city, but it’s boilerplate otherwise. To would-be customers it’s just lip … [Continue reading] about Template for Creating Knockout City-Page Content for Local SEO
A good local SEO effort gets you some rankings and customers in your city. A great effort might get you results from some adjoining cities, too. But few local SEO campaigns result in new business from across an entire state. Even rarer is for … [Continue reading] about Local SEO for State-Level Search Terms
If your business has more than about 10 Yelp reviews, Yelp now will try to summarize them in 2-3 sentence-long blurbs at the top of your page. This appears to be new. At least for Yelp. Google's been showing the same kinds of summaries for … [Continue reading] about Yelp Now Showing Review Summaries on Business Pages
Last week I spoke at the Brandify Summit in LA. Great event and great audience - full of people who run the local SEO for big companies (e.g. Wal-Mart, Disney, Walgreen's). I talked about how most big companies are awful at encouraging reviews, … [Continue reading] about Review Strategy for Enterprise Local SEO: How Big Brands Can Survive the Reviews Revolution