The Last Local SEO Guy You'll Ever Need
You’ve got content you want to stick on your site. Maybe it’s about a specific service or product you offer, or it’s in-depth “educational” info, or it’s your answer to a frequently asked question, or it’s some attempt to reach people in a specific … [Continue reading] about Should You Make It a Page or a Post?
You want to rank for a bunch of keywords in a bunch of cities. You don’t have a physical location in each city - which makes you ineligible for Google My Business pages in all those places - but you figure you can “optimize” as many pages you need. … [Continue reading] about You Offer 10 Services and Serve 10 Cities, So You Create 100 City Pages? Why City-Page Proliferation Is Dumb
The annual Local Search Ranking Factors study is always a pleasure to contribute to, and even more so to read. The numbers and charts that reflect local search geeks’ experience are more than worth the effort to read (and re-read), but the comments … [Continue reading] about Juiciest Comments from the 2017 Local Search Ranking Factors Survey
When Google claims it has made “fake” Google My Business listings a rare sight, you’d better check your definition of “fake” or Google’s, because both can’t be right. Yes, those things above your thing on the local map probably are fake listings. … [Continue reading] about What Exactly Is a “Fake” Google Maps Business Listing These Days, Anyway?
Last summer, Yelp quietly started providing embed code that you can use to stick any customer’s Yelp review on your site. As closely as I monitor Yelp, I didn’t know about that feature until now. A few people wrote about it in passing, but I … [Continue reading] about Yelp Provides Embed Code for Showcasing Yelp Reviews on Your Site