The Last Local SEO Guy You'll Ever Need
In SEO, fixing problems is only half the challenge. The other half is to become notable in some way. Once in a blue moon I get an audit client who says something like: “Phil, helpful action plan there, but I’m a little disappointed you didn’t … [Continue reading] about Local SEO Fairy Tale: No Problems = Good Rankings
You wanted a fresh look at your local rankings, but now you need fresh pants. It’s bad. Or maybe it’s not - at least not the rankings. Of course, it’s possible somebody involved in your SEO/visibility effort messed up, or that many people … [Continue reading] about Did Your Local Rankings Really Sink, or Are You Just Looking at Them Wrong?
You’ve got content you want to stick on your site. Maybe it’s about a specific service or product you offer, or it’s in-depth “educational” info, or it’s your answer to a frequently asked question, or it’s some attempt to reach people in a specific … [Continue reading] about Should You Make It a Page or a Post?
You want to rank for a bunch of keywords in a bunch of cities. You don’t have a physical location in each city - which makes you ineligible for Google My Business pages in all those places - but you figure you can “optimize” as many pages you need. … [Continue reading] about You Offer 10 Services and Serve 10 Cities, So You Create 100 City Pages? Why City-Page Proliferation Is Dumb
The annual Local Search Ranking Factors study is always a pleasure to contribute to, and even more so to read. The numbers and charts that reflect local search geeks’ experience are more than worth the effort to read (and re-read), but the comments … [Continue reading] about Juiciest Comments from the 2017 Local Search Ranking Factors Survey