One Phone Number for Multiple Google My Business Pages: Can It Cause Problems?

https://www.flickr.com/photos/mikedixson/14602606799/

I tend to suggest using a different phone number for each location of your business, but exactly what’s the downside of using the same number on all of your Google My Business pages? 

Google’s guidelines don’t tell you to use a location-specific phone number.

Merged” Google pages don’t seem to be a problem these days – and even when they were, a shared phone number probably wouldn’t have caused pages to merge.

I’ve seen businesses use one number for many locations and rank just fine – and you may have observed that, too.

Google My Business forum Top Contributors don’t indicate that a shared phone number is a big problem (though it’s “not ideal”).

Some of my fellow local-search geeks suggest using separate phone numbers – and I agree with that advice, generally.  But I haven’t seen anyone spell out exactly what might happen if you use the same number everywhere.

Here’s one possible downside: Google may not verify one or more of your pages.

That happened recently to a multi-location client of mine.  They chose to use the same phone number for their 5 (or so) Google My Business pages in different major cities across the US.  Though I’d suggested getting and using different phone numbers – one for each location – their choice also made sense in their case.  They’d had a couple of GMB pages up for a few years, and created the others in recent months.

They verified all their GMB pages without incident, except for one page.  The client got on the phone with GMB support (always a good time), and they were told that the problem was that the phone number wasn’t unique to that one location.  Of course, that was also true of the other pages, which had been verified A-OK.

After some back-and-forth and presumably a little groveling, the client got Google to wave the page through.  All’s well that ends well.

But what about your situation?  If you’re multi-location, should you use a unique number for each of your Google My Business pages?

I wouldn’t say a multi-location phone number is like giving your rankings a Kent Micronite.  If you get all your pages verified, your visibility will depend on the usual suspects.

Still, I recommend using a unique phone number, if at all possible.  You’ll make it a little more apparent to Google and to searchers that you’ve actually got people in all the places you say you do.

What’s been your experience with using the same phone number (or different numbers) on Google My Business?

Have you heard of any specific problems resulting from using the same number across the board – or heard any strong advice?

Any questions?

Leave a comment!

Yelp Shows Phone Numbers in Local Search Results

Either Yelp or Google – or some combination thereof – has decided your phone number should show up in the search results, rather than just on your Yelp listing.

Here’s how a typical listing might have appeared until recently:

And here it is now:

As you can see, the phone number appears in the description tag.  In this case, the description is dynamically generated by Google (Yelp didn’t add the phone number to the description tag).  What’s not clear to me yet is whether Yelp recently made any markup changes to its listings that might have encouraged Google to stick the phone number into the description tag.

I can’t chalk it up to, “Well, now Google just likes to show phone numbers from local directories.”  I’m not seeing phone numbers in BBB or YellowPages or other directory results.

My guess is that Yelp wanted this.  Wouldn’t a call-tracking number in Yelp’s super-visible search results be a nice way for Yelp to “prove” its value as an advertising medium to business owners?

They’re not encouraging higher click-through by giving searchers more info in the search results.  So the phone number would have to pull some weight right there in the SERPs – if this change is intentional and part of a plan to boost ad revenue.

That’s my best guess, anyway.

When did you first notice phone numbers in Yelp search results?

Does the source code tell you anything about how Yelp might have encouraged Google to insert the phone number dynamically into the description tags?

How do you think this might help Yelp – and help or hurt business owners?

Leave a comment!

Local Citation Cleanup Hack: Check BBB

This is one of the few posts I’ve done that’s probably more applicable if you’re a local SEO geek than if you’re a business owner.  But I hope it’s useful in either case.

As you probably know, having inconsistent NAP info floating around the Web can hurt your rankings (a lot).  You’ll need to correct those listings.  But first you need to find them.

That can be tricky if you’ve had different phone numbers, different addresses, different business names, and different websites.  For instance, you can’t always just Google the phone number and see all the listings you need to fix, because some of them might use other numbers.

Enter the Better Business Bureau.

Go to your BBB listing, if you have one.  (My favorite way is to type into Google “business name + BBB”.)

Then click on “View Additional Phone Numbers” and / or “View Additional Web Addresses.

 

You can’t copy and paste any phone numbers from the popup bubble, which is annoying.  You can just check the source code of the page and grab the phone numbers that way (if you find that easier than typing).

But wait – there’s more!  Scroll down the page.  You may see “Alternate Business Names” listed.

Checking the BBB page may tell you nothing you didn’t already know.  Or it may give you a list of past names, phone numbers, and website URLs that can help you unearth old citations that need fixing.

Either way, Gentle Reader, the real work has just begun.