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12-Week Action Plan for Google Places Visibility

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Unless you’re Arnold, furious bursts of action alone probably won’t get you very far.  You need a plan for the action. This is especially important if you’re trying to get your business visible in local search – and particularly important if you … [Continue reading] about 12-Week Action Plan for Google Places Visibility

Milestones in a Google Places Campaign That’s Working

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Progress in Google Places rankings is non-linear.  If you’re #6 for a given search term, the next ranking you achieve might be #2 or #19, but it probably won’t be #5 and then #4. Your business is unlikely to inch up or down in the local rankings.  … [Continue reading] about Milestones in a Google Places Campaign That’s Working

21 Ways to Get Customer Reviews: the Ultimate List

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I don’t usually do this, but let’s get theoretical for just a second: Every satisfied customer of yours should bring you more customers.  The ideal is for word-of-mouth to do all the work—for your happy customers to refer their friends to you, who … [Continue reading] about 21 Ways to Get Customer Reviews: the Ultimate List

Quiz: How Well Do You Know the Google Places Quality Guidelines?

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You may not agree with them.  You may not even completely understand them.  But unless you want your business’s local visibility to take a faceplant onto hard pavement, you’d better know and follow the Google Places Quality … [Continue reading] about Quiz: How Well Do You Know the Google Places Quality Guidelines?