I’ve never created a Facebook page for Local Visibility System, LLC:
Sure, I created a Facebook page for myself about 10 years ago (and haven’t spent any time there in probably 7-8 years). But I didn’t make one for the business, because I prefer my site and email list to be home base. Call me crazy.
Some years ago I created listings on the basic sites. Lest the shoemaker’s son go unshod, every now and then I do a quick check on my basic listings / citations. As a true local SEO geek, I like to see which listings are new, which have changed, which have gone the way of tie-dye and free love, etc.
My first stop was (as always) Moz Local, where I noticed that seemingly new, threadbare Facebook page for the first time.
The first thing I noticed about the Facebook page was that it didn’t include the “LLC” at the end of my business name. I always include the “LLC” in my business name (not that it matters for SEO purposes). That tells me that Facebook is probably grabbing my business info from a place where I’m listed simply as “Local Visibility System.”
Then I checked InfoGroup. I’ve been listed there for a long time, but the name doesn’t match.
So what site caused Facebook to squirt out a business page for me?
The answer is…Factual.
It was a Moz Local scan that alerted me to the name-match in the first place.
If I was paying attention a couple months ago I might not have had to do any gumshoeing. Turns out Factual announced (quietly) its local-data partnership with Facebook.
I know I didn’t have a business Facebook page before then, so it all makes sense now.
Anyway, on a practical level, why should you care that Factual feeds business info to Facebook?
- It can help you clean up duplicate Facebook pages – which are a common burr in the saddle.
- If you’re having problems making changes to or removing a Facebook page, try to update Factual (manually, or through one of its trusted partners, or through their API if you’re a hardcore geek).
- If you do not want a Facebook page for your business, try to squash it at Factual.
- If you don’t want your address showing on your Facebook page, try to get the address concealed at Factual.
- In general, Factual may be more important than you’d think. (It’s long been a data-provider for Apple Maps, for instance.)
Any Facebook or Factual fiascos you’d like to share?
Do you know of any other little-known data-feeding relationships between sites?
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