1. Ha, Phil, your P.S. was exactly what I was about to suggest as I was reading this post. I just flagged your review (sorry, man). Let’s see what happens!

  2. Fun test, Phil. I’ve seen cases where review spikes were no problem either. A chiropractor held a wellness seminar at his office, and passed around an iPad for people to review him. Each person logged into their own google account to leave their review, but they all can in on the same day, from the same IP, on the same device. None got filtered. Google doesn’t seem to care.

  3. Ssshhh! Everyone will be doing it soon and then where will be be? Or maybe they already are. Hilarious.

    • Yeah, the cat’s long since out of the bag – and then scratched it up and used it as a litter box. This was just a little test to see whether Google’s filters filter.

    • Interesting experiment Phil. After seeing a fair share of false and spammy reviews on a number of different My Business pages, I’ve always wondered at what point Google’s filters actually kick in. Can’t say I’ve encountered a business reviewing themselves yet, so it was neat to see the reaction.

      • Yeah. Because the review wasn’t filtered initially, and only seemed to get filtered after I encouraged readers to flag it, it’s tough to say whether the filters even did kick in or a Google beat cop saw the blog post and did something.

  4. I think Google does indeed know that it’s an owners review and they’re okay with it. Like you said, it’s when too many reviews start flowing in too fast that they start getting suspicious.

  5. Phil,
    Sorting by “most recent” reviews, I am not seeing yours on your own business anymore. Did the flagging get it taken down?

    • Hey Josh,

      The flagging must’ve worked. I’m not seeing the review in my GMB Dashboard anymore, which is usually where filtered reviews show up. Glenn Gabe also let me know about this. Thanks for letting me know.

      This is good news. Either I’ll update this post or do a new one a postmortem.

  6. Phil:

    Regarding this comment: “it’s possible that a self-review of a business with no reviews or few reviews would get filtered” I can tell you it doesn’t matter. I have a new client who left herself a glowing review about 3 years ago. Her review is still her only review on Google:)


    • What I should have said is: “It’s possible that a self-review of a business with no reviews or few reviews is more likely to get filtered.” I’ve noticed what you describe, too.

  7. Thanks for sharing – we’ve really noticed businesses ramping up their Google Reviews in the last 6 months, and while it’s still extremely important, if every business has a 4.5 – 5 star rating with 75+ reviews I think consumers might get suspicious or, expectations might be too high. Mike Blumenthal <a href=""did a good blog post on it here, with a link to Harvard Business Review (albeit, this was talking about Amazon type companies, but for service businesses it can apply as well)

    Also, on mobile devices, when doing a Google search, you can select businesses within a certain radius, or by ‘star rating’ to filter local results so we’ll see how it plays out in the end.

    • Yeah. Google wants all reviews to be Google reviews. Many business owners only focus on Google reviews. Customers want to see more than just Google reviews.

  8. Hi

    Does anyone know how to report a company that is make up there own reviews and getting staff to do the same

    They get a bad review then they post 5 star reviews and ask staff to do the same

    Ive flagged the reviews but nothing seems to being done as the reviews are still up on google

    I dont want people being ripped off by these con men

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