Often I’m asked a question like, “How can I rank within a 40-mile radius of my business for [such-and-such service/keyword]?” Or maybe it’s a 10-mile radius, or a 70-mile one, or a ring of suburbs. The point is there’s a specific geographical area … [Continue reading] about Realistic Rankings Radii in Local SEO
You’ve got to figure this out soon, or at least start moving in the right direction. It was a big rankings drop, and one that will cut into business sooner or later. You don’t want general advice, but you also don’t want to look at 172 different … [Continue reading] about Local Search Rankings Dropped? Follow These 10 Most-Useful Troubleshooting SOPs
“Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local. You might also have that concern if you’re thinking about wheeling out a service or product that’s very … [Continue reading] about You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?
On your way to your seat at the Local Feast, they follow you around like a bad smell. You toil to build a great page or resource on your site, and two days later they’ve copied it. You put research and brain cells into your title tags, internal … [Continue reading] about What Parts of Your Local SEO Can Competitors NOT Steal?
Business owners, SEOs, and others refer to good local search rankings as high and bad rankings as low, but they don’t look at whether their rankings are thick or thin. If you just turn your head to the side 90 degrees, you’ll see weaknesses and … [Continue reading] about Thin Local Rankings: Why and How to Think Thick, Not High