How to Add Your Business to Factual

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Why does Factual matter to your visibility in the local search results?  Because it feeds info on your business to a bunch of other important sites.

David Mihm recently made that fact pretty clear, in his update to the Local Search Ecosystem infographic:

Image source:

Apple Maps ace Andrew Shotland has also explained that Factual is a major source of business info (AKA data-supplier) for Apple Maps.

So that makes it official: Factual matters to your visibility in local search.

The good news is that, as of this writing, it’s easy to get listed there.  Here are a couple methods.

Update 10/1/13: You can also skip ahead to the comment kindly left by Bradley Geilfuss, the Senior Product Manager at Factual.

Method 1.  Send an email to  Include your business info and ask (politely!) to be added

Darren Shaw described the process in a little more detail in a comment on the recent post I did on his blog.  Here’s what he said, in case you missed it:

Factual doesn’t have an “add your business” feature. To get your listing added, you email them and they’ll create a listing for you.

Before emailing them, I’d suggest first checking closely to see if you’re already listed by searching here: If you are listed, you can login and additional details to the listing – look for the little “edit” tag on the right side of the map. It’s cool how they show you the sources of the listing data under the “Crosswalk” section.

If you’re not listed, look at all the other listings to see what fields they accept and make sure you include all the applicable fields when you email them.

When you’re sure you’re not already listed, and you have gathered all the information needed for your listing, email them at to request adding your business to their database.

Method 2.  Fill out the form at  Your request will end up at the same place.

By the way – just to get back to Darren’s point about how you should check first to see if you’re listed – here’s what you’ll see if you search for your business at and find that you’re already listed:

Here’s what your listing will look like:

I’ve submitted requests for a few clients who weren’t already listed on Factual, and if anything noteworthy or unusual happens, I’ll update this post.  Update 9/30/13: Based on what I’ve seen so far, it takes 5-7 days for Factual to approve and add a new listing, if you use either of the above methods.

Any experience with Factual so far?  Leave a comment.


  1. You can also use the Factual APIs submit endpoint to add a new listing —

    That may be a more convenient and scalable option to add multiple listings in one go.

  2. I just clicked on the “SUBMIT NEW RECORD”, which allowed me to add a company located in the Netherlands. After submitting it, I could immediately search it as it already existed.

    Will now monitor the local rankings to see whether it has any additional effect 😉

  3. Just as a heads up, we’re trying to make the process for adding/updating business info at Factual easier. Our initial push has been to help developers build great products that depend on place data. We didn’t really prepare for how many SMBs would want to add themselves to the data before we got to adding them organically. To help out, we’ve added content specifically to for business data updates here:

    The mailto links are primitive, but they’ll at least scaffold in the appropriate fields you should be sending. We’re building a fully interactive system that will help you find your existing business more easily, and fill in everything with much less work. That will be available very, very soon.

    Bradley Geilfuss – Sr. Product Manager, Factual

    • Wow, that’s great to hear, Bradley. Thanks for the heads-up, and for stopping by! I look forward to seeing how the SMB-facing end evolves.

  4. I found my clients site listed. The listing included the NAP but there was no link to their website, or any category listed. I guess it is like an Unclaimed Listing.

    I followed the link that Bradley Geilfuss posted, and followed the instructions to send the update information. Hopefully it will get updated, and my clients ranking will improve.

    Thanks for posting this Phil.

  5. Bradley,
    The email submission flat out is not working. I have attempted to add my business via email on 12/30/2013, 2/18/2014, as well as twice earlier in 2013 and have received neither a reply, nor has my business been added.

    I’m not sure if pleading is required or not, but I should hope that wouldn’t be necessary. To arbitrarily ignore a legitimate business’ request for admission is a little jarring.

    I’ve posted the information that I emailed and would be very interested to learn if I have done something wrong. Thank you.

    business name: F-Sequence Studio
    address: 3125 W Ali Baba Ln #705
    address extended:
    city/town: Las Vegas
    state/province: NV
    postcode: 89118
    country: United States
    category: Photographer
    phone number: 702-513-5037
    fax number:
    email address:

  6. Great information. I was able to get listed on factual.

  7. Interesting post Phil – is David Mihm’s diagram still accurate ?
    Is there an official list of the directories / sites Factual is feeding data to published somewhere ?
    Keep up the good work 🙂


  1. […] did: How to Add Your Business to Factual | thanks for […]

  2. […] As I wrote before, Factual makes it easy for you to list your business.  They seem to take maybe two-thirds of my clients’ submissions on the first try, so sometimes you need to keep working on your supporting citations and try again later.  Other than that, it’s a pain-free process. […]

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