It’s not too hard to find categories on Yelp to list your business under. But it’s much easier to miss some and lose out on easy visibility – both in and out of Yelp – simply because you didn’t find the best categories to describe your business.
Yes, it does take time to identify all the categories that might be relevant to your business. There are 698 categories. You can pick up to 3 for your listing.
Yelp doesn’t let you see all of them at a glance. You have to pick a primary category (there are 22) and then a secondary one (of 498), and perhaps a tertiary one (of 178).
The categories are scattered all over the place, and there isn’t even a “search” function on the site. You get sick of rifling around and having to assume that you’ve picked the most-relevant categories.
You must get your categories right.
I’ve put together a complete list of all the Yelp business categories. Why? So that you can see all of them at a glance (and how to navigate to them), and so you can search the list or edit/process it. The list helps you make sure you’ve got the 3 best categories.
You can download it here:
Update, 5:54 pm, 7/19/13: Thanks to Luther Lowe, director of public policy at Yelp, who just sent me the the links to two category lists that are buried under the “Yelp for Developers” section:
The first is a long honkin’ page with all the categories you’ll find in my list.
The second is another long honkin’ page, but this one tells you the categories available in each country Yelp serves. You only need this if your business is located outside the US.
What should you do now?
Go to biz.yelp.com and log into your business listing.
Click on “Business Information” and then click to edit your “Basic Business Information.”
See which categories you’re listed under. If you’ve got fewer than 3 or think you’re missing the best ones, search through my category list and see if you can find better categories. Even if you’re confident you’ve already got the most-relevant categories, spend 5 minutes flipping through the list anyway, just to make sure.
In general, Yelp is a pain to deal with – especially when it comes to reviews. But getting your categories right is an easy win.