Review of (Tool for Customer Reviews)

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Recently I learned of a new tool that helps business owners ask customers for reviews.  It’s called  From what I’ve seen so far, I like it.

How it works

You create a page (hosted on that contains two things: (1) a message to your customers, and (2) some buttons that they can click on to write you a review on any of a variety of sites.

Then you just send your customers to that page, from which they can choose where they’d like to review your services.

Here’s an example of a page I whipped together for a client:

As you can tell, each button links to your business listing on a given site.  Obviously, that means your business needs to have a live listing on a site, so that you can visit your listing and grab the link and paste it into

You can create buttons for 37 different sites:

Google+, Yahoo, Yelp, Angie’s List, CitySearch, InsiderPages, MerchantCircle, YP, SuperPages, YellowBook, Facebook, Twitter, Foursquare, LinkedIn, Patch, YellowBot, Tupalo, DealerRater,, OpenTable, UrbanSpoon, Zagat, MenuPages, Vitals, HealthGrades, RateMDs, UCompare HealthCare, DROogle, Wellness, ThirdAge, SpaFinder, Zillow, Trulia, TripAdvisor, Fodor’s, Orbitz, and Travelocity.

You can also add a “custom link” – that is, create a review button for a site that’s not on the long list.

What I like

  • It has a clean, simple layout for customers.  Also, the buttons are nice and big.
  • When customers click on the buttons, they’re given a few quick site-specific instructions for how to write a review on a given site (if they don’t know how already).

  • The variety – the fact that it has review buttons for 37 different sites, and lets you create a custom link (in case there’s a different site you want reviews on).  As I explained during my talk at SMX West, giving customers choices and not shoehorning them into one review site or another is the best way to avoid having your reviews get filtered.
  • The buttons show customers which sites allow them to log in with their Facebook (or Google) usernames.

  • It doesn’t attempt to censor people who might write you a less-than glowing review.  Some review-request tools will first ask customers to indicate how many stars they’d like to leave you, and if it’s fewer than a certain number of stars, they’ll be shuttled off to a “Contact Us” form.  This is bad in several ways, but the worst part is it makes the process unnecessarily complicated for the customers who will write you a very positive review.
  • The user-interface for you is nice and simple.  You don’t even need to know any HTML.
  • It’s quick to create your page.  I created one in 10 minutes.
  • It’s affordable, at $29/month for a single location or $59/month for multiple locations.
  • It’s mobile-friendly.
  • There’s a free trial available.  (I didn’t go through the signup process for that, though; the creator of the tool, Jon Hall, was nice enough to give me a license key to try it out.)
  • It’s nicely white-labeled – as much as can be, short of having your page hosted on your site.  The logo isn’t plastered on your page, and you can choose not to include the already-unobtrusive footer link on your page.

  • You can integrate your page with Google Analytics.

Possible improvements (AKA my gripes)

  • There are some elements that you should be able to customize, but can’t at the moment.  For instance, some might say the review buttons are too big, and that for a certain customer base (e.g. younger customers) smaller buttons would be better.
  • They need an FAQ page, and maybe a “Dos and Don’ts” resource.
  • It’s still a new tool – which means there are still a few bugs.  For instance, the “Forgot password?” option doesn’t work, if you happen to forget your password.

In a nutshell is nicely put together.  It’s quick and simple to set up your page, and it makes it simple for customers to post reviews.  From what I can see, it’s also ethical: You’re not dissuading less-than-beaming customers from posting a review.

It’s so new I haven’t had much of a chance to field-test it for my clients, but it’s already a very good tool, and I’m looking forward to seeing it progress further.

Any feedback on the tool?  Questions for me or for the crew?  Leave a comment!


  1. Thanks for sharing Phil!
    I’m sitting here doing this the hard way, can’t wait to try it out.

  2. Phil, this is really cool, at first I thought $29/month was a tad high, but looking at your example, I can see the value.

    • Thanks for weighing in, Matt. Yeah, $29/month isn’t bad at all.

    • Thanks, Matt. We tried to balance a few things in our pricing: making it affordable for small businesses, making it profitable for resellers (on our $59/month marketer plan), undercutting all other “review-generation” products, and charging enough to allow us to continue to invest in and add value to the product. So far, so good, but we take in every bit of feedback. Thanks!

    • Oh, and it’s probably obvious but I should’ve mentioned: This is Jon Hall from, and I am watching the comments here with interest 🙂

  3. Looks like a really useful tool, thanks for reviewing it Phil.

    Hey Jon – is there any plan to have an option that will allow users to host the service/page on their own websites?

    • No problem, Eric.

      Great call on the DIY hosting. Every time you stop by here you throw out a great “head-smacker” idea!

    • Great thought, Eric. Yes! So, today we allow marketers to “white-label” the pages: We continue to host the software and the pages themselves, but they’re publishable under your own domain without any trace of More here:

      What you’re suggesting, though, may be more like a widget that let’s you embed your review funnel anywhere — this is definitely on the product roadmap. I’ll be sure to give it a +1!

      If I have misunderstood what you’re suggesting, though, please let me know.

      • Thanks Jon – yeah, I was thinking of “widget” that could be embedded anywhere, but the white-label service is definitely nice too.

      • What would be super cool is some sort of iframe that we could put right on the clients site… I guess that’s similar to what you are talking about.

        • There’s nothing to *stop* you from iframing in a page on a client site, but we don’t provide any snippet today to handle this automagically. The tricky bits would be: getting the iframe the right size to accommodate the content; pulling in just the content you want; and getting it to look naturally integrated with the destination site.

          I think the idea behind a widget from us would be to bring the same functionality we provide on pages to any site with a simple embed and the ability to style the widget enough so that it looks native. We’ll get there!

    • Hey Phil, Eric, Matt —

      You guys had suggested that we make the “review funnel” more versatile, like with an embeddable widget or iframe. It’s been a few weeks, but we’ve now had a chance to build this feature out a little. The idea was to give you control over where and how you drive customers through posting a review — for example, you mentioned keeping them on your clients’ site rather than driving them to a separate landing page on Now you can do that.

      You can check out examples here: . If you have a minute to look, I’d love to get your feedback here or via email to jon at grade dot us. Thanks so much!

      • That looks great, Jon. I tip my hat to you for listening to feedback so closely. Thanks for the update!

      • I agree, thanks for listening to the feedback. How do I get the widget? I’d like to present it to my clients and see if I can get them to put it up.

        • Thanks for the kind words! The next step is for us to make a widget “builder” in the app, but for now you can just use the button and/or iframe snippets we’re using. I pasted them here:

          You can use either snippet as is and it will embed our example page. Or you can create pages for your clients and then just replace our example page URL ( with your clients’ page URLs in the snippet. (BTW, this will work with a free page, and I just mention it in case you think it’s more compelling to show a client how the widget drives visitors to their actual review profiles.)

          By all means, let me know how it goes or if I can help.

  4. Great service!

    Thanks for the heads up, Phil. Also it’s built on a responvie design so even more kuddos to the team for thinking ahead.

    Thanks again.

  5. Phil,

    Have you used this for any clients yet? Any feedback from them?


  6. Very interesting tool. I have seen a few that are similar with white label and I know some local marketers charging $97+ per month. This is much cheaper and seems much easier to set up.

  7. I think the idea has a lot of potential for small businesses. I look forward to seeing it evolve. Unfortunately, it is not available yet in French. As soon as it is, I will definitely recommend the product to my clients in Québec. Until, I will certainly mention it, as both Google Places, as well as Trip Advisor and Yelp are available here of course.

    • It will definitely be nice once is in other languages.

    • Agreed. We did imagine ours being a universal tool, and so we built it with the ability to render in different languages, but we haven’t actually done the translation work yet to support any language other than English. I can see that limitation being frustrating to marketers who serve non-English-speaking communities, so it may be time for us to revisit the idea of broader language support. Thanks, Micheline!

  8. I signed up for a few weeks ago. While I haven’t had the opportunity to dive into it much for my clients yet, I really like how it works so far for my own review site.

    The support from is great and everything is very straightforward, and customizable. I love the clean interface as well.

  9. Very easy to use. Easy to white label. Affordable on the reseller level. Classy. Works. I will be rolling it out to two clients over the next few weeks.

    I was using a product that filters negative reviews (stops from posting, redirects to email customer) but it’s too cumbersome for a user to use to write reviews. This works excellently from the point of view of the person writing the review, therefore more reviews will get posted.

    Industry specific site included woohoo, and a custom link creator if you need reviews somewhere not already setup in gradeus

    JOHN: do you have any marketing stuff that goes with the white label marketers version so I can promote your product, flyer pdf, facebook ad etc etc

    JOHN: does the white label also include a version of the gradeus website where we can change logos etc and brand as our own

    • Hi Martyn,

      Thanks for the kind comments!

      To respond to your questions: Yes and yes. We provide white-labelers marketing assets in the form of an evolving, unbranded Powerpoint deck that contains the selling points, research and images/illustrations you need to sell the product to your clients. You can use the deck itself or drag/drop useful parts of it into banner ads, direct mail pieces, whatever. Much of this material is culled from my book, so give a look at that to gauge quality.

      We also recently rolled out branded lead-generation pages for our white-labelers. Here is an example of a white-labeler’s lead-gen page: Their “review funnel” pages have a “powered by ReviewMyChiro” link that links back to the lead-gen page. While we don’t white-label our entire portal, you can operate the entire service under your own brand/domain with no trace of us, from customer acquisition through delivery of the service.

      Hope this helps!

      • That’s awesome, Martyn! If you come across anything we’re missing or could do better, don’t hesitate to reach out. For your attorney client, you may want to include sites like Avvo and, which will be available to you as a marketer. For you and anyone else reading this, you can use the promo code “tryus2013” to get the Marketer plan free through the end of 2013–admittedly, that’s just a couple weeks, but since you appear to be in sales mode, it could be useful!

  10. avatar John Bermel says

    I am testing this software with 4 of my clients. One thing I am concerned with is having people complete reviews in office. We market dental offices and it seems with Yelp for instance, not one review has stuck when they complete the review on the tablet given at the front desk. Any solutions for this? (yes people are logging into their own accounts)

    • The solution is not to ask people who aren’t active Yelpers to write a review on Yelp. The reviewer’s level of activity – “trust,” if you like – is the main factor (by far) that determines whether a Yelp review sees the light of day.

      • avatar John Bermel says

        Thanks Phil,
        But does the fact they are using a office tablet with the same IP address cause moderation as well? Yelp I mean.

    • Hi John– First, thanks for using our platform 😉

      Second, Phil is right, of course–these days, only active Yelpers see their reviews published. I haven’t looked at your campaigns, but by default attempts to steer non-Yelpers to any other review site to avoid squandering the review.

      Third, Yelp is one of the major review sites (along with Google and TripAdvisor) to explicitly prohibit you from having customers/patients write reviews while still at the place of business. Therefore users sharing a device ID and IP address may be aggressively filtered, even if they use their own Yelp account.

      A possible solution is to use “kiosk mode” on, which allows you to collect a review from the patient on site, but then relies on email follow-ups to appeal to them to share the review on your target site from their own device:

      Hope this helps!


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