Distance to Business Now Showing in Google’s Local Knowledge Panel

Google a business by name and you’ll see something new in the knowledge panel on the right: your distance to the business, from the number of miles, down to the number of feet if you’re real close.

I didn’t see this even earlier today.  The above screenshot is from desktop, but clearly it’s another “mobile-first” update.  It shows in the Google Maps app – and may have been showing there for some time – but does not show in the Google app.

Google has loaded up the knowledge panel continuously, with “critic reviews,” the return of “Reviews from the web,” and “Send directions to phone” having popped up just in 2016.  Google had been adding features to it before then, too, like “peak hours.”

Who knows where Google is headed with this?  I wouldn’t be surprised if “distance to business” went away for a while, and then got reincarnated as an AdWords extenstion.

This addition is many things, but if nothing else, it goes to show how much Google knows about you and your location.  Kinda unnerving.

What do you make of the “distance to business” addition?

Google Shoehorns Critic Reviews into Desktop Local Search Results

Google’s hustled on this one.  Less than a week ago, reviews from “critics” started appearing in the local search results on mobile devices.  Now they’re showing up in desktop search results, too.

Right now, “Critic” reviews only show up for restaurants and the like.  I wouldn’t be surprised if it remains that way, but I could imagine Google doing the same for hotels.

This latest tweak is a number of things: a bite out of Yelp’s pie, possibly a sign that Google knows it’s got quality-control issues with Google reviews, and definitely a test to see whether users click on and read and trust “critic” reviews more than those written by the unwashed masses.

Of course, it’s all part of an effort to jack up AdWords use in one way or another – whether or not anyone outside of Mountain View knows yet exactly how.

One thing that puzzles me about this update (or swiftly rolled-out test) is it’s not clear how Google might extend “critic” reviews to showing up in the local search results for industries where business owners really lay down the Benjamins for AdWords – legal, medical, home-improvement, realty, insurance, etc.  Most restaurateurs aren’t big on PPC.

What do you make of “critic” reviews?

Are you seeing them in any non-dining search results?

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Google Adds “Send to Phone” Feature to Local Knowledge Panel

Search for a local business by name and you might notice something new in the right-hand panel (the knowledge graph):

Click the “Send” button and you’ll send a push notification to your phone or tablet, which will open up a Google Maps app search result for that business.

You can also go to Maps to pull up “Send to your phone.”  (Thanks to Michael Andrews for the tip.)

What’s interesting is if you look up a service-area business with a “hidden” address you’ll see a map pin on its exact location.  So much for privacy.

This strikes me as more useful for Google and its data-mining than for searchers or for local business owners, but maybe I’m missing something.

What practical uses do you see for “Send to your phone” for business owners and their customers?

Any observations?

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