My History with Local Search



-November 17: Speak at State of Search in Dallas. (Check out my presentation.)

-October 13: Annual Local Search Ranking Factors study published (my third year as a contributor).

-October 1: Speak at SMX East in New York.

-June 16: Publish “How to Pimp Your Local Google+ Page” – the long-awaited follow-up to the big 2012 post.

 -April 7-8: Attend SearchLove Boston.  (Dig one talk in particular.)

-April 2: Soft launch of LocalSpark - a joint-venture with Whitespark.

-February 10: Start offering my semi-well-known “zigzag” review handouts for sale on this site.

-January 28: Speak at the Worcester Web Marketers meet-up – my first local “local” talk.

 -January 21: Five Stars: The Smart Business Guide to Online Reviews is published.  (I served as technical editor.)

-January 5: Join the Local U forum as a moderator, a few days before its launch.


-December 20: Voted 2nd place in “Best Local Search Blogs 2013” industry survey by BrightLocal.

-November 21: Speak yet again on a BrightLocal webinar – the first debate-style webinar in the series.

-November 20: Release the 2nd edition of my free 7-Step Guide to local visibility – almost exactly 2 1/2 years after I released the 1st edition.

-October 26: Join the Local Search Google+ community – created by Max Minzer – as a moderator and member #2.

-September 25: Speak for a 2nd time on a BrightLocal webinar – this time all about local reviews.

-September 17: Publish “Top Local SEO Myths” – a collaborative effort with other local SEOs that becomes one of my biggest posts.

-August 5: Contribute for the 2nd time to the annual Local Search Ranking Factors study.

-July 10: Speak on BrightLocal‘s “The State of Local Search” webinar – the inaugural webinar in a bi-weekly series on local search.

-June 4: Publish my 100th post on this blog.

-May: Accept invitation from Wiley/Sybex to serve as technical editor of Five Stars: The Smart Business Guide to Online Reviews, by Jennifer Grappone and Gradiva Couzin (co-authors of SEO: An Hour a Day).

-March 12: Speak at SMX West on “Must Have Local Search Tactics” panel.  (Check out my presentation.)

-February 27: Feature first-ever guest post on this blog.

-January 30: Become a Top Contributor at Linda Buquet’s Local Search Forum.

-January 1: Acquire first client of 2013 exactly 40 minutes into the new year.


-September: Named a Trusted Company.

-July 16:  Nominated for the 2012 Small Business Influencer award under the “Experts” category.

-June:  David Mihm’s annual “Local Search Ranking Factors” study released; I have the honor of being one of 41 contributors.

-May:  Debut my Local Visibility X-Ray service on site.  Google Places becomes Google+Local.

-April:  The number of new clients I’ve acquired in 2012 alone equals the number of clients I acquired in the entire year of 2011.

-February:  First guest post: “How to Pimp Your Google Places Listing.”

-January 18:  First blog post in a month (on New Year ’s Day I moved to a new place and got bogged down with unpacking and “settling in”).


-October:  Finally begin using Twitter.  First blog post to be featured in SearchEngineLand’s daily SearchCap email.

-September: Begin offering the “Google review handout” on my website.  Publish the “Definitive Citations List.”

-July:  My first “big” blog post: the “1st Annual Google Places Freak Show.”  First mention in Matt McGee’s monthly “Best Search Marketing Posts” roundup.  I launch my charitable “Visibility for Veterans” program.

-June 1:  Launch of the new-and-improved  I give my kit (the local SEO infoproduct I’d sold since 2009) the 21-gun salute.  Begin offering my Done-for-You service to the general public.  Long-time clients and email subscribers become the first readers of my blog.  This day marks the true birth of my business.

-May:  Announce to my clients and email readers that I’ll be revamping my entire site.  Start and complete the 1st edition of my free guide, and build my new site using the Genesis framework for WordPress.

-March:  Final sale of the Local Visibility System kit.

-February:  Complete work for my first “Done-for-You” client, who went on to attract over 1000 local customers in a 3-month period (resulting in a record year of profits for his company).


-December:  Begin work for first “Done-for-You” client – a service I initially only offer to people on my email list who inquire about it.

-October:  Have a one-hour consultation with one of my heroes, Howie Jacobson (perhaps the best money I’ve ever spent).  This leads me to several epiphanies.  Stopped advertising on Google AdWords.  Begin planning the “new”, which would be centered around a blog.  Daunted, but excited.

-May-September:  Add materials to the kit.  Work closely with a handful of my buyers/clients on further local SEO projects.  Read everything about local search that I can get my hands on.

-April: Google Local Business Center becomes Google Places – an event that I capitalize on with a bunch of strategically-placed AdWords ads, leading to a meager bump in sales.


-October:  First sale of the Local Visibility System kit – shipped to sunny San Diego, CA.

-September 3: goes live.  First trickle of subscribers to my email list.  Only traffic comes from AdWords ads and

-August:  Complete the Local Visibility System kit.

-June:  Read David Mihm’s Local Search Ranking Factors (Vol. 2) for the first time.


-December:  Start building what would become the “Local Visibility System kit” – a $300 collection of reports that showed business owners step-by-step how to improve their rankings in the “Google Local Business Center”

-June:  My first-ever piece on local search appears in The Sun Chronicle – the local newspaper.


- Not much happening between me and local search yet.  Still in college – studying Japanese language and literature at Boston University, rather than local rankings.


-December:  Begin learning how to build websites.

-June:  Begin learning how to build and run Google AdWords campaigns.  My fascination with Google search begins.


-Growing up.  My first encounters with computers are playing Gato on my family’s Apple IIe and Gorillas on my dad’s ThinkPad for work.


-Born.  Phone books and mullets will reign supreme for many years to come (well, at least the phone books).


Local Visibility System, LLC | 86 Richards Ave | N. Attleboro MA 02760
508-308-4040 | phil ( at )
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