The worst part of local SEO isn’t that it’s tough or time-consuming. The worst part is it’s daunting.
It’s easy to get paralyzed and procrastinate – or not progress at all. That’s partly because you have to search hither and yon just to figure out what to put on your to-do list.
Maybe all you need is a to-do list that’s broken down into baby steps. That’s why I’ve put together that list today.
Each step (below) should take 5 minutes. And yes, unlike Andrew, I actually mean 5 minutes
Do one of these baby steps every single day. You’ll make a nauseating amount of progress – and probably in less time than you think.
No need to start at the top of the list. Just pick one of these baby steps for today, and tomorrow, and tomorrow, and tomorrow…
Think of one page you’d like to add to your site. (See this.)
Ask one customer for a review.
Reply to one review.
Build a citation.
Fix or remove an incorrect citation.
Rewrite the title tag of one page that ranks in the gutter.
See if you can think of a Google Places descriptor that makes sense in your situation.
Do a Moz Local scan.
Do a Local Citation Finder scan.
Scan for and fix broken links on your site.
Write down one question that customers ask you all the time. (There’s any number of things you can do with it. For starters, just throw it in a document of questions to add to the FAQ page of your site.)
Log into Google Plus, go to the “Local” tab, and type in variations of your business name, and note down any duplicate listing(s) you find.
Ask Google to remove a duplicate listing, if you’ve got any.
Do whatever it takes to get a nice cover photo for your Google+ Local page. (You don’t want people hitting the “back” button.)
Flip through the pages of your site and add links to relevant other pages (on your site or on others’).
Type your business name into Google and take note of anything you see that you don’t like.
Check on one of your business listings (citations) and add more info to it.
Flip through a competitor’s site. What’s the smartest thing he/she is doing?
Google the name of your top competitors. What are they doing that you can do better?
Type this into Google: “site:yourwebsitename.com”. Take note of any title tags or description tags you don’t like, and change them (not necessarily today).
Find a local charity you can help out. Email them and ask how you can pitch in. (It’s good karma. And if you get a link out of it, great.)
Spend 5 minutes writing a piece of one of the pages or posts you thought of, or writing stuff to add to your landing page. Stop after 5 minutes, even if you’ve been staring at a blank screen.
Add some Schema markup to your landing page.
Read one post by Mike Blumenthal that you haven’t read already.
Write down a specific question (and the person you plan to ask).
Buy some time with a person you think can answer your questions. (By the way, if you ever book a Mastermind session with me, let me know if your questions are from your daily “baby steps.” I’ve got a bonus for hardcore readers )
Write a to-do list for your local SEO efforts.
Do any one of the items you’ve put on your to-do list. Cross that sucker off.
By the way, I’d like this to be an evergreen post, so please let me know if you think of any 5-minute baby steps I should add. (Hat tip to Darren for suggesting a few steps.)
What’s the first 5-minute step you’ll do? How ‘bout the last one you did? Any questions? Leave a comment!