How to Get Visible in Google Local Search | LocalVisibilitySystem.com

Mission: More Visibility and More Customers

I created this site to help you get visible to more local customers. In particular, it’s meant to help your business gain visibility in Google’s local search results.

Is YOUR business visible in local Google?

Also known as “Google Maps,” “Google Local,” and “Google Places,” it’s where most people search locally for services and products. Including yours. You can set up a “Google+Local” page for your business and appear prominently in Google for free.

Your business probably isn’t very visible in local Google. But the good news is it’s possible to improve your visibility. That’s what this site is for.

2 paths to better local visibility

There are three ways you can use this site to get more visible to more local customers:

Option 1: Use the free resources on this site. This includes my blog, the free 7-Step Guide to local visibility, and plenty of other info you can use to get more local exposure to customers.

Option 2: Have me personally boost your local visibility to customers in Google. I’ve done so for many business owners over the years. I’d be glad to help you, too. Feel free to check out my services page to find out more.

What’s involved, anyway? 4 main steps

How do you go about getting more visible in local Google?

First of all, there’s nothing you or I or anyone else can do to guarantee certain rankings. Nor is there a “trick” or “secret.”

I’ve found it’s possible to get more visible in the local search results by following 4 main steps. These are the same whether you do them yourself or you have someone else implement them for you:

Step 1. Optimize your Google+Local Page. Its main purpose is to provide your potential customers with basic info on your business and to tell them a little bit about your services. The other purpose of your Google+Local page is to paint a clear picture for Google of the services you offer, so you can appear in the local rankings for those services. Therefore, the first step to a top local ranking is to be really thorough and careful in filling out your Google+Local Page.

Step 2. Tune up your website. Technically you don’t need a website to rank well locally, but you’re at a serious disadvantage in the rankings if you don’t have one. Even more importantly, a website is a great way to give customers more info about your services. So a crucial step is to make sure your site provides lots of info on your services, and to make sure your site is tuned-up so as to be search-engine-friendly.

Step 3. List your business on third-party sites—like Yelp or CitySearch. Many sites already list your business in their directories, even if you’ve never listed your business there. At least the most popular of these sites have info about your business that’s 100% accurate and up-to-date, or you won’t rank well. Plus, many people do use these sites to search locally — so being listed (accurately) on them can help you reach more potential customers.

Step 4. Get customer reviews. Not only are these a crucial ranking factor in Google’s local search results, but they’re also essential for getting visitors to your Google+Local page to pick up the phone. There are a number of ways to go about asking customers for reviews (including by using my customized review handouts).

The materials on this site can help you do the above steps.

Next steps

Check out my blog. Feel free to leave comments on any of the posts.

If you’re the DIY type, you can download my free guide.

If you don’t think you have the time to try to boost your local visibility yourself, you can check out my services page to see some of the ways I can personally help.

You can contact me for whatever reason.

You’re the boss. You get to decide how you’d like to go about getting more local visibility and more customers.

Phil Rozek