Inside: 3 No-Cost Tactics You Can
Use Right Now--By Yourself--To Get A
Fast Visibility Boost In Google Local Results
How To Get Your Business Found In
Google Locally For Little or No Money
Dear Frustrated Business Owner:
If you’d rather spend less time sweating over how to get found locally, and more time enjoying life, you need to know the 3 tactics I will show you right now.
I’m not talking about “SEO” (Search Engine Optimization). If SEO has worked for you, great. More power to you.
If it didn’t work for you, I’m not completely surprised. My guess is some Web marketing “expert” said you need to be “Ranked #1 in Google.” But the “expert” didn’t mention that although SEO is great for many reasons, it’s not always effective if your priority is attracting customers in your local area.
Classic SEO also involves writing about 100 articles, and takes a while to get found. I’m guessing you don’t have a lot of spare time.
I’m also not talking about Pay-Per-Click advertising, like Google Adwords. It is an excellent way of bringing in business. It’s also way quicker than building up a big website with the SEO method. The only tough part of PPC is it can get expensive real fast.
You don’t have time or money to spare. You need something else. You need to be visible in the Google Places local search results.
Google Local Search is DIFFERENT
From What You Think It Is
I’ve got good news and bad news about Google local search.
The good news is there are unused features in Google’s local results you can use to gain far more visibility than your competitors have. These are tools you can use now to bring in more business now, for little or no money.
The bad news is most business owners don’t use all the tools they could be using, or they make some common mistakes (or both). They never get more than a trickle of business from local customers who use the Web to find services they’re looking for.
There are specific ways you can grab some no-cost visibility and start to make more money fast. Let me describe the 3 instant boosts by first explaining 3 big myths about local search:
Avoid These 3 Myths And Get A
Quick Boost In Local Visibility
Myth #1: "I know how my customers search for businesses like mine."
Reality: Google is extremely picky about how you label yourself.
Here’s something you may know: If you want the local customers, you need Google to display your business highly in the local results when people search for what you offer. Simple enough.
Now here’s something you probably don’t know: If you don’t label your business in very specific ways, Google won’t put you in front of the right local customers—which means less business for you.
There’s one particular label you really do not want to screw up. See the two blue links below (the ones to the right of the little map)?
You choose what that blue link says. What you put in the blue link MATTERS. It strongly influences where Google will stick you in the local rankings. If you mislabel yourself, Google will not show your business to the people you want to see it.
The one thing you must avoid is being vague. That means what you call yourself in the blue link has to be something people might actually type into their computers.
There are two things you must do in the blue link, even if you do nothing else:
First, call yourself what your customers would call you. For instance, if you’re a dentist, say in the blue link that you’re a “dentist,” not an “oral health expert.” Why? Because people are going to search for a dentist, not an “oral health expert.”
Second, you need to add the city or specific area you’re in. You’re far more likely to get found in your local market if you say you’re “Milwaukee Carpet Cleaners,” rather than if you don’t include “Milwaukee” (or whatever area you’re in).
If you don’t do either of the above, one outcome will be you’re not at all visible to local people searching for you. The other bad outcome is you’re found in the right market, but far below any competitors who do label themselves in the blue link more specifically.
Really quickly, here’s how to change what the blue link says: First, go to the main area where you edit your listing. Just type “Google Places,” click on the top result, and the rest will be clear. You’ll see this:
There’s an additional way to get even more local visibility. Use the Google Keyword Tool to discover exactly what customers currently search for in your market, and name your blue link after what you find.
If you make the blue link something you know for a fact people sit down at their computers and type into Google, you’re extremely likely to show up at or near the top.
Why? Because Google will look at your blue link and consider you a great match with what local, paying customers are looking for.
Let’s say you want to call yourself some variation of “Baltimore Dentistry” or “Baltimore Dentist,” but you’re not sure which will make you more visible to customers. Here’s exactly what you do:
Go to Google and type in “Google Keyword Tool.” Click on the top result. You’ll then see this:
Type the phrases into the box, one on each line. Then click “Get Keyword Ideas.” You’ll then see a screen like this:
As you can see, far more people search for “Baltimore Dentist,” so you now know for a fact what potential patients search for. Include that phrase in your blue link title for great visibility.
If your local competition is especially tough and you’re hurting, there’s one more thing I’d suggest you do with your blue link now:
You can gain an extra edge by picking a website name that closely matches your blue link. Both should contain a phrase you’ve determined (by using Google Keyword Tool) that a lot of people in your specific local market search for.
Here’s an example. This guy is alone at the top:
If both your blue link title and your website name match fairly closely and are terms your potential customers actually search with in your local market, the results can be really nice for you and really bad for your competition. The chances are good you’ll be at the top of the list of seven local businesses, or you’ll even be displayed at the top alone.
Just Tell Me Where To Send
More Local Visibility Solutions
There's no point in giving everybody my solutions. The only people who matter are the ones who actually lift a finger to grow their business.
Before I show you the other 2 ways to get visible, I'd like to make sure you actually have read this far and want more information.
Just fill out your name and email to join my completely PRIVATE notification list. Once I confirm your email address, I'll instantly send you the other 2 solutions.
I will ONLY send you information you want. If, after getting my other solutions, you decide you don't want any more no-cost information, all you have to do is click on a link and you'll never hear from me again.
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Phil Rozek |
