The Last Local SEO Guy You'll Ever Need
We talk about ranking factors a lot, but not much about systems. Your business’s local visibility depends on the ranking factors tilted in your favor, but you can’t get more factors tilted in your favor without systems that help you learn as you … [Continue reading] about Testing in Local SEO: How Can You Do It and Not FUBAR the Business?
Either you’ve got multiple business locations that you want to rank well throughout as much turf as possible, or you’ve got one location and the same goal. You may be somewhat more focused on the Google Maps / 3-pack results, but you also want the … [Continue reading] about Local SEO Steps That Help 1 Location vs. Multiple Locations at Once
All kinds of actions and events can set you back in the Google Maps 3-pack, the organic results, or both: Google Business Profile pages that get removed, having a location in the same building or complex as a bunch of your competitors, hosting or … [Continue reading] about 21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for
In recent days a couple of clients and others have told me of increased filtering of Google reviews - as in they see fewer reviews by the day on their Google Business Profiles, and for no clear reason. Google has filtered reviews for many years, … [Continue reading] about Google Throws More Reviews into the Filter Van
Some of your local visibility struggles are caused by Google, some are your competitors’ handiwork, and some are due to you or your crew. Much of the time, that last category of mistake is easy to avoid by taking a prepper approach. Local SEO is … [Continue reading] about What Should Be in Your Local SEO Bug-Out Bag? A Checklist