Reviews in Google Places have just gotten a little fancier: user-uploaded photos can now appear mixed in among customer reviews.
If a customer writes you a review and uploads photos to your Google Places page, the photos actually appear IN the review.
I noticed this when I was obsessing over the cannoli at my all-time favorite bakery (Mike’s Pastry in Boston):
Customers have been able to upload photos for a while. They’ve always been able to write reviews, but in the last few months Google has been placing more and more attention to your customer reviews—and making them more and more prominent on your Places page. Customer-uploaded photos and customer reviews have finally tied the knot.
I predict that it’ll become more and more beneficial to ask your customers not only to write reviews but also to upload their pictures. It’s already a good idea.
By the way, I don’t think there’s a name for these blended reviews. How about we call them the “blended reviews” of Google Places? Clever, huh? 🙂