17 Sites That Allow Private or Anonymous Reviews of Local Businesses

Some of your customers, clients, or patients might only review you if they don’t have to reveal their names in the review.  Why?

  • They might be embarrassed about the problem that caused them to come to you.
  • They might need privacy to give you honest and complete feedback.
  • Maybe they just wear tin-foil hats.

You need to know about the more-private review sites for at least three reasons:

(1) So you know where to point would-be reviewers who are concerned about privacy.  You still want reviews from those people.

(2) So you can encourage reviews without running afoul of any regulations in your industry – especially if you’re a doctor or lawyer.

(3) So you know where to look for negative reviews that people may have posted anonymously.

Besides finicky Google+ and Yelp, most review sites offer some anonymity.  Possible reviewers need to know you don’t want “Google or Yelp or nothing.”  You want reviews on other sites anyway – especially if they’re influential in your industry.

Here’s a breakdown of 17 prominent sites that allow private or anonymous reviews – and exactly how private each site is:

17 private/anonymous review sites (click to enlarge)(click to enlarge – it’s a big PDF file, so give it a second to crunch)

A few notes

My goal for this was to mention least one private / anonymous site that you can encourage reviews on, no matter what your industry is.

That’s why I have some sites that may seem “niche” – like WeddingWire and Zillow.  WeddingWire isn’t just for dressmakers and cake-bakers; you can also be listed and get reviews there if you’re a photographer, jeweler, florist, or DJ.  Likewise, Zillow isn’t just for real-estate agents; you can get reviews there if you’re a roofer or landscaper (for example).

I didn’t want to dwell on one industry.  That’s why you won’t see more than a couple examples of private / anonymous sites for a given industry.

Even if there’s not a review site that’s specific to your field, you’ve still got Angie’s List, CitySearch, InsiderPages, Yahoo, and YP.  It’s good to get a smattering of reviews at those places anyway.

When I say a “real name” is required, I’m referring only to the rules / preferences of a given site.  It may have no way to tell a reviewer’s real name from an alias.  I doubt Sarah B. would get in any hot water if she created an account as or wrote a review as Penny O.  Make sure your customers know that.

This list is US-specific.  I’m guessing the equivalent of YellowPages in other countries – YellowPages.ca, PagesJaunes.fr, PaginasAmarillas.com, etc. – allow private reviews.  I’d be curious to learn about other sites.

Last but not least, huge thanks to design whiz David Deering for putting together the “Top Secret” report.  I suggest you check out his offerings.

What’s a private / anonymous review site you think you’ll be working into your review strategy from now on?

Any current favorites?

Not sure which ones are worth pursuing?

Leave a comment!

Great Infographic on Customer Reviews in Google Places

Here’s an excellent infographic on customer reviews and how they affect your visibility in Google Places, how reviews help you attract more customers, etc.

Take a second to look it over: you’ll probably see ways to get more and better reviews (resulting in more local visibility for your business and more customers, of course).

It was made by the local search specialists at 540SEO.com (thanks to Keith from 540SEO for passing this along).

It’s a great application of some of my data on customer reviews plus excellent info from Mike Blumenthal, David Mihm, and other really knowledgeable people.  Enjoy!

 

How reviews affect your Google Places visibility
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